Shipra Singh
@shiprasingh3
Senior product marketing leader crafting GTM messaging and enablement for logistics SaaS.
IndiaWhat I'm looking for
I’m a product marketing professional with six years of experience building GTM messaging, sales enablement, competitive intelligence, and content systems for logistics SaaS and enterprise revenue teams. I’ve led positioning, launch assets, and enterprise narratives that supported deals, training, and RFP work across North America, SEA, India, and MENA, including quantified scale like 160K+ views and 50+ enterprise responses.
At Locus.sh, I conceived and managed a 7-video product storytelling series (“Built with Empathy”), and I translated vertical repositioning into a full year of retail enablement—from executive brief to VP Product validation to founder approval. I also built an AI-assisted PMM content framework that reduced asset creation time by ~40% while doubling monthly output, and I shipped 127+ PMM assets while maintaining 15 competitive battlecards to sharpen head-to-head messaging.
Experience
Work history, roles, and key accomplishments
Embedded PMM supporting GTM messaging, competitive intelligence, video campaigns, and sales enablement across NA, SEA, India, and MENA. Built a 7-video product storytelling series generating 160K+ views, developed an AI-assisted PMM content framework (~40% faster asset creation), and contributed to 50+ enterprise RFP responses.
Built foundational PMM assets for a period of rapid product expansion, working with PMs on solution decks, case studies, competitive research, and enablement libraries. Managed sales enablement content libraries and supported RFP responses for enterprise clients through proposal editing and proofreading.
Writer - Analyst
elSpectra Solutions
Jan 2019 - Apr 2021 (2 years 3 months)
Developed enterprise sales collateral, case studies, and pitch decks for B2B SaaS clients across multiple verticals. Partnered with design to script explainer videos that translate technical solutions into buyer-facing narratives for sales enablement and marketing.
Education
Degrees, certifications, and relevant coursework
Shipra hasn't added their education
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Availability
Location
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