Open to opportunities

Dexter Versluis

@dexterversluis

Message

I build digital marketing systems, campaigns, and customer-driven product direction.

Indonesia

Message

What I'm looking for

I'm looking to build customer-driven products and marketing systems, combining communications, automation, analytics, partnerships, and hands-on project delivery in a collaborative team.

I'm currently running lead and customer conversations at Enboq, turning recurring feedback into product requirements and company direction. I coordinate product ownership, sales, partnerships, marketing, and operations across a collaborative team.

Previously, I co-founded RiddleStory and helped pivot it from online escape rooms into the HR onboarding platform that became Enboq. I shaped product vision, user experience, and roadmap while working directly with clients and coordinating development.

Through Ikternet, I managed client acquisition, relationships, and project delivery with freelancers, delivering websites, marketing automation, analytics, dashboards, CRM, payments, and API integrations.

I've also produced newsletters, campaigns, tutorials, video, podcasts, and online events at brandXtension, and built social-media scheduling, approval workflows, and automated marketing systems at Social Icon Business. I work natively in English and Dutch and hold a Bachelor's degree in Marketing & Business.

Experience

Work history, roles, and key accomplishments

Founder

Ikternet

Jun 2016 - Dec 2024 (8 years 6 months)

Managed client acquisition, relationships and project delivery with a flexible group of freelancers. Delivered websites, marketing automation, analytics, dashboards and CRM, payment and API integrations for varied client projects.

Web Development Marketing Automation Analytics CRM Payment Integration API Integration

Chief Innovation Officer and Co-founder

RiddleStory

Feb 2021 - Apr 2023 (2 years 2 months)

Contributed across marketing, communications, sales, client engagement, product development and operations in an early-stage team. Helped pivot the business from online escape rooms into the HR onboarding platform that became Enboq.

Marketing Communications Sales Sales Product Development Operations Client Engagement

Digital Design & Automation

brandXtension

Apr 2020 - Dec 2021 (1 year 8 months)

Worked across newsletters, campaigns, websites, marketing, and video and podcast support. Supported stakeholder communication, automated workflows and technical production for online events.

Newsletters Campaigns Marketing Video Production Podcast Production Automation Online Events

Business Developer

Social Icon Business

Jul 2018 - Oct 2020 (2 years 3 months)

Helped build social-media content scheduling and approval workflows and automated marketing systems. Supported campaign delivery, client acquisition and business development for the startup.

Social Media Content Scheduling Approval Workflows Marketing Automation Campaign Delivery Client Acquisition Business Development

Education

Degrees, certifications, and relevant coursework

Inter College Business School

Bachelor's degree, Marketing & Business

2016 - 2020

Bachelor's degree in Marketing & Business with a focus on platforms, social marketing, and events. Graduation project examined how marketplace platforms can continue adding value after the first connection.