Open to opportunities

Rinaldi Prabowo

@rinaldiprabowo

Message

I build growth engines for digital products, brands, and customer acquisition.

Indonesia

Message

What I'm looking for

I'm looking to lead growth, marketing, or product initiatives where I can combine go-to-market strategy, performance marketing, brand building, partnerships, and cross-functional leadership to deliver measurable revenue and user growth.

I've led growth across Komodo Legends Interactive/Alfagames, Enigma Cipta Humanika, Tencent Mobile Games, and IDS. At Alfagames, I grew revenue from IDR 633M to IDR 1.9B and increased MAU from 10K to 50K through gamified collaborations, content, paid acquisition, and KOL campaigns.

Across EdTech, SaaS, gaming, and B2B, I turn go-to-market strategy into measurable commercial results. I've launched GuruKreator Apps, led B2G, B2B, and retail product development at IDS, drove 450K+ downloads for Bearuang, and use full-funnel marketing, SEO, analytics, partnerships, and team leadership to build sustainable growth.

Experience

Work history, roles, and key accomplishments

Marketing & Communications Manager

Zentide Bioteknologi Global

Nov 2025 - May 2026 (6 months)

Drove brand guidelines positioning for online and offline materials, strategic content planning, and impactful communication across digital channels. Managed e-commerce platform end-to-end, KOL partnerships, corporate relationships, and paid ads across multiple channels.

Brand Guidelines Content Strategy Corporate Relations Paid Advertising Meta Ads Google Ads LinkedIn Ads

Marketing Lead

Komodo Legends Interactive/Alfagames

Feb 2025 - Oct 2025 (8 months)

Increased revenue from IDR 633M to IDR 1.9B, achieving 3x growth, and boosted MAU from 10K to 50K. Designed brand collaboration campaigns, managed social media content and advertising across Meta, TikTok, Twitter, and Google Ads, and collaborated with KOLs for product launches.

Revenue Growth User Engagement Gamification Social Media Management Meta Ads Twitter Ads Google Ads KOL Management

Digital Marketing Lead

Enigma Cipta Humanika

Nov 2022 - Apr 2025 (2 years 5 months)

Increased social media engagement by 25% through targeted campaigns, optimized ad campaigns reducing customer acquisition cost by 30%, and boosted website traffic by 40% using SEO. Managed KOL partnerships and conducted market analysis using Google Trends and analytics tools.

Social Media Marketing Meta Ads Google Ads SEO Market Analysis Google Trends Analytics

Digital Marketing Lead

Paideia Educational Consultancy

Jan 2022 - Oct 2022 (9 months)

Led the marketing launch of GuruKreator Apps, achieving 20% growth in app users within six months. Developed and implemented social media strategies increasing audience engagement by 15% and leveraged analytics tools to improve ROI by 25%.

Product Launch Social Media Strategy Audience Engagement Analytics ROI Optimization

Head of Product

IDS | International Design School

Jan 2020 - Dec 2021 (1 year 11 months)

Directed development of B2G, B2B, and retail products, resulting in 20% revenue growth. Streamlined product development processes reducing time-to-market by 15% and oversaw launch of IDS Prakerja and Corporate Training, achieving 90% of sales targets.

Product Development B2G Sales B2B Retail Revenue Growth Process Optimization Product Launch

Head of Marketing

Tencent Mobile Games Indonesian Corp.

Jan 2018 - Dec 2020 (2 years 11 months)

Drove 450K+ app downloads for Bearuang, positioning it as the #1 trivia app in Indonesia. Managed a 15-person team, developing strategies that boosted engagement by 30% and spearheaded influencer partnerships increasing user retention by 20%.

App Marketing Team Management Engagement Strategy Influencer Partnerships User Retention

Market Research & Strategy

Bloomberg LP.

Jun 2016 - Dec 2017 (1 year 6 months)

Conducted market analysis to identify opportunities, increasing sales potential by 25%. Designed data collection methods that improved survey response rates by 15%.

Market Research Data Collection Survey Design Sales Potential

Key Account Manager

Astra Graphia Tbk.

Jan 2010 - May 2016 (6 years 4 months)

Exceeded annual sales targets by 15%, managing accounts like Mahkamah Konstitusi RI and Honda Prospect Motor. Negotiated contracts that reduced procurement costs by 10% for key clients.

Key Account Management Sales Contract Negotiation Client Relationship Management