Hesti Wulandari
@hestiwulandari
Experienced business development professional with a focus on digital marketing.
What I'm looking for
I am an MBA graduate with over 10 years of experience in business development and digital marketing, particularly in Indonesia's dynamic mobile consumer market. My journey has taken me through various roles, including senior consultant and project manager, where I've successfully led initiatives that drive growth and innovation.
Throughout my career, I've had the privilege of working with global teams and managing high-value projects, including securing multi-million dollar deals and developing strategic insights for executive decision-making. My experience with renowned companies like Alibaba and ByteDance has equipped me with a unique perspective on digital product growth and market strategies.
In addition to my professional pursuits, I am passionate about continuous learning and enjoy exploring new culinary experiences. I am fluent in Bahasa Indonesia and proficient in English, allowing me to communicate effectively in diverse environments.
Experience
Work history, roles, and key accomplishments
Senior Consultant for ERB
PLN Icon Plus
Jun 2024 - Present (1 year)
Develop strategic reports and provide insights to support executive decision-making and new business initiatives. Oversee project management for critical energy and digital infrastructure programs, building strong relations with government entities and stakeholders.
Country Project Manager
Questia Group
Jun 2024 - Present (1 year)
Manage daily operations of the Kurious.id team, including survey launching, prizes, and community engagement. Develop insight reports and maintain relationships with key accounts.
Senior Business Development
Zanroo
Feb 2023 - Jun 2024 (1 year 4 months)
Led proposals worth over $2 million and secured a $200k deal within the first year. Developed CRM strategies and marketing campaigns to meet client requirements.
Senior Business Development
BigEvo
Feb 2022 - Feb 2023 (1 year)
Led proposals exceeding $7 million and secured a $2.2 million deal within 8 months. Collaborated with digital strategists and creative teams to provide comprehensive solutions.
Senior Business Development
The Alchemy Group
Feb 2021 - Feb 2022 (1 year)
Acquired publishers with over 1 billion monthly pageviews, leading the company's representation in the Indonesian market.
Content Marketing Manager
Alibaba Group
Jul 2016 - Jul 2018 (2 years)
Led the Entertainment & Lifestyle category, developing content marketing campaigns and improving news recommendation.
E-Commerce Operation Manager
Arkadia Digital Media
Dec 2019 - Feb 2021 (1 year 2 months)
Acquired over 100 sellers in a month and led marketing and operations for a new e-commerce pilot project.
Product Manager
Atma Connect
Sep 2018 - Jun 2020 (1 year 9 months)
Implemented features to engage users and increase daily active users. Launched a new website for Puerto Rico and collaborated with NGOs and government.
Business Development
The Shonet
Jul 2018 - Oct 2018 (3 months)
Acquired over 150 million pageviews through content distribution channels and developed marketing campaigns.
Product Manager
Pineapple Connect
Feb 2016 - Jul 2016 (5 months)
Implemented new features and improved user engagement metrics, developing marketing campaigns and partnerships.
Content Partnership Manager
ByteDance
Nov 2014 - Jan 2016 (1 year 2 months)
Increased daily active users significantly and curated new publishers, managing partnerships effectively.
Quality Evaluator
Appen
Mar 2013 - Nov 2014 (1 year 8 months)
Conducted quality assurance for Microsoft Bing's web-search algorithm and Google Now's voice recognition app.
Education
Degrees, certifications, and relevant coursework
Institut Teknologi Bandung
MBA, Business Strategy & Marketing
Completed an MBA focusing on Business Strategy and Marketing, equipping with skills to develop and implement effective business strategies in a competitive market.
Universitas Indonesia
Bachelor of Arts, Criminology
Earned a Bachelor of Arts in Criminology, providing a comprehensive understanding of criminal behavior and the justice system.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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