LHLalu Ahmad Hamdani
@laluahmadhamdani
Dynamic marketing professional with over 10 years of expertise.
IndonesiaWhat I'm looking for
I am a dynamic marketing professional with over 10 years of expertise in strategic marketing, public relations, and digital campaigns. I have a proven track record of driving audience engagement and optimizing multi-channel strategies to deliver measurable business outcomes. My experience includes leading cross-functional teams and managing high-profile clients, all while implementing data-driven marketing initiatives to exceed growth objectives.
Fluent in both English and Bahasa Indonesia, I possess deep insights into the Indonesian creator ecosystem and influencer marketing landscape. My recent roles have involved establishing strategic content partnerships, directing bespoke marketing campaigns, and executing advocacy campaigns that have significantly increased brand visibility and audience engagement. I am passionate about leveraging market insights to create tailored campaigns that resonate with local audiences.
Experience
Work history, roles, and key accomplishments
Senior Audience Development
PR Newswire
Oct 2023 - Present (1 year 8 months)
Established strategic content partnerships with key media outlets, enhancing regional brand presence. Leveraged market insights to align content distribution with business objectives.
Communication Consultant
Brightminds Communication
Dec 2021 - Oct 2023 (1 year 10 months)
Directed bespoke marketing campaigns for clients in FMCG, healthcare, and IT sectors, driving brand visibility growth and executing advocacy campaigns.
Communication Consultant (Freelance)
COVID-19 National Economic Recovery Committee
Oct 2020 - Jan 2022 (1 year 3 months)
Increased vaccine acceptance through advocacy campaigns and managed the COVID-19 Media Center for consistent public engagement.
Freelance Content Manager
Digital Nusantara Advertensi
Jul 2020 - Sep 2020 (2 months)
Managed content for the Ministry of Agriculture's social media accounts, ensuring alignment with brand messaging and project budgeting.
Freelance Journalist
Tech in Asia Indonesia
Apr 2020 - Jun 2020 (2 months)
Created high-quality stories for the subscription service, contributing to premium reading material for the audience.
Freelance YouTube Analyst
WebTV Asia Indonesia
Mar 2020 - Apr 2020 (1 month)
Developed strategies to expand subscriber bases for content creators, significantly increasing a YouTuber's subscribers through targeted recommendations.
Social Media Specialist
Digital Nusantara Advertensi
Sep 2017 - Dec 2019 (2 years 3 months)
Managed multi-platform digital campaigns for PT. Pertamina, achieving significant increases in social media followers and engagement.
Editor and Social Media Strategist
Tek.id
Sep 2017 - Dec 2019 (2 years 3 months)
Led strategic content development, significantly growing the publication’s audience and contributing to revenue increases through targeted marketing.
Editorial Staff
Kompas Gramedia Group
Jan 2016 - Sep 2017 (1 year 8 months)
Hosted programs on YouTube, achieving substantial subscriber growth and published internal magazines for various clients.
Editorial Staff
Redbuzz Mediatama
Sep 2014 - Jan 2016 (1 year 4 months)
Wrote journalistic articles and contributed to video content development, enhancing the publication's multimedia presence.
Education
Degrees, certifications, and relevant coursework
Delta State University of Malang
Bachelor of Arts, German Language
2008 - 2013
Bachelor of Arts in German Language, focusing on language proficiency and cultural studies, which provided a strong foundation for communication and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Job categories
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