Denitsa Stoycheva

Manage sales operations across internal systems, processes, and commercial workflows, supporting the sales team and ensuring efficient day-to-day operations. Maintain and optimize customer pricing and tariff structures, and provide reporting and dashboards to support sales performance.

Support daily operations of a B2C sales team by optimizing processes, resolving workflow bottlenecks, and managing Salesforce as the system administrator. Designed custom workflows, layouts, UI enhancements, and objects to streamline processes and improve user adoption.

Optimized CRM workflows and developed new processes to support customer-facing teams. Oversaw implementation and maintenance of key tools such as Catalyst and Outreach, and analyzed revenue data for the Head of Sales.

Built a TAM framework and documented processes for the outbound team. Revamped workflows, oversaw sales territories, built account teams, and managed data cleanup initiatives and training.

Analyzed marketing data to identify trends and provide data-driven recommendations. Trained team members on Salesforce reporting, ensured data accuracy, and managed technical integrations.

Led a TAM analysis project for the North American direct market and developed processes for webinar and event lead processing. Managed event and webinar lead management and trained team members on Salesforce reporting.

Oversaw lead generation, qualification, nurturing, tracking, and conversion to sales, while reporting on lead status. Communicated Uberall's value proposition and maintained accurate sales data in Salesforce.

Managed lead generation, qualification, nurturing, tracking, and conversion to sales, along with reporting on lead status. Communicated Uberall's value proposition and maintained accurate sales data in Salesforce.

Conducted cost-benefit and needs analyses for existing and potential customers. Provided management with reports on customer needs, challenges, interests, competitive activities, and opportunities for new products and services.

Internship in public relations and social media.

Internship as a fashion blogger and content creator.

Internship in business development.

Pursued a Master of Business (M.B.) degree at Rome Business School from 2024 to 2025.

Earned a Bachelor of Arts (B.A.) degree from the University of Applied Science - HTW Berlin from 2018 to 2022.

Completed a Bachelor of Science (B.Sc.) degree at the Technical University of Berlin from 2015 to 2018.