Denisse Santiago
@denissesantiago
Consumer insights and market intelligence strategist focused on brands, consumers, and growth.
United StatesWhat I'm looking for
Consumer and market intelligence professional with experience supporting brand and business strategy through market, consumer, and competitive intelligence. I bring analytical curiosity, community awareness, and a strategic mindset to my work, shaped by a background in communications and community-based organizations.
Experience
Work history, roles, and key accomplishments
Clients:
Red Lobster, Jiffy Lube, Sierra, US Bank, Macy's, Mariner Wealth Management, Dole, Planet Fitness AMC, Motel 6, Smoothie King, etc.
Worked as Intelligence Analyst at BarkleyOKRP.
Led consumer insights workstream for innovation strategy
- Delivered 3 validated snack concepts for Walmart & Sam’s Club 2025 planning
- Designed and executed quant + qual primary research
- Presented strategy recommendations to client stakeholders
Communications and Marketing Coordinator
Jun 2022 - Oct 2023 (1 year 4 months)
- Led multi-channel content strategy, driving 33% YoY web traffic growth
- Used Salesforce to recruit entrepreneurs for funded development cohorts
- Developed messaging contributing to $2M+ in secured funding
- Built bilingual content strategy across blog, email, and social
- Led scholarship campaign messaging, increasing applications 140% YoY
- Contributed to brand marketing, data insights, and content initiatives across newsletters, donor campaigns, and social media
- Led production of the weekly e-newsletter Transforming Justice
- Used Google Analytics to analyze audience demographics, behaviors, and interests; delivered insights to support Sales strategy
Education
Degrees, certifications, and relevant coursework
University of Minnesota Carlson School of Management
Master of Marketing, Marketing
2023 - 2024
Pursued a Master of Marketing degree at the University of Minnesota Carlson School of Management from 2023 to 2024.
University of Minnesota
Bachelor's Degree, Business and Marketing with a Minor in Management
2019 - 2022
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Skills
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