Open to opportunities

Luz castrejon

@luzcastrejon

Message

Market research and data analyst specializing in consumer insights for product growth.

United States

Message

What I'm looking for

I seek a role where I can apply mixed-methods research to inform product and marketing strategy, collaborate with cross-functional teams, and grow into product-focused insights leadership.

I am an analytical, detail-oriented market research professional with experience across participant recruitment, survey design, data cleaning, and storytelling. I have supported product and marketing teams in Fintech and Publishing, transforming raw data into actionable insights that drive strategy.

At Stori I led and coached field marketing interns, organized qualitative interview databases, and surfaced recommendations that influenced the product roadmap. At Sage Publications I conducted portfolio market analysis and converted online survey data into quantitative and qualitative reports used for strategic planning.

I communicate findings clearly to stakeholders, employ both qualitative and quantitative methods, and combine technical tools like SPSS, Airtable, and SurveyMonkey with strong presentation skills to advance business goals.

Experience

Work history, roles, and key accomplishments

Focus Group Recruiter

Collab Research

Oct 2023 - Apr 2024 (6 months)

Coordinated participant recruitment and conducted telephone screenings for multiple remote focus group studies, ensuring eligibility and protocol adherence to meet study targets.

Cold Calling Database Management Qualitative Research Lead Generation

Product Marketing Intern

Sage Publications

Oct 2022 - May 2023 (7 months)

Performed market analysis across print and digital titles and converted raw survey data into qualitative and quantitative reports that informed product and market development decisions.

Market Analysis Survey Design Data Cleaning Quantitative Analysis Market Development Excel SurveyMonkey

Field Marketing Manager

Stori

May 2022 - Sep 2022 (4 months)

Recruited, hired, and coached three field marketing interns and oversaw 60+ consumer interviews, synthesizing insights for product and investment roadmap decisions.

Team Leadership Field Marketing Consumer Research Recruiting Coaching Insight Product Roadmapping

Field Marketing Intern

Stori

Mar 2022 - May 2022 (2 months)

Built a standardized interview response database and conducted 20+ consumer interviews that produced product roadmap recommendations based on identified financial pain points.

Interviewing Consumer Insights Reporting Product Recommendations

Education

Degrees, certifications, and relevant coursework

University of Houston–Downtown

Bachelor of Business Administration, Marketing

Grade: 4.0 GPA, Summa Cum Laude

Activities and societies: Director of Public Relations in the American Marketing Association; designed promotional materials using Canva; contributed to social media content creation and management.

Bachelor of Business Administration in Marketing with a 4.0 GPA and Summa Cum Laude honors; served as Director of Public Relations in the American Marketing Association and led PR and promotional efforts.