At General Mills, I support the launch and marketing execution of new products across retail accounts. My work has supported 8+ product launches and $250K+ in incremental sales growth through strategic positioning and distribution expansion.
I create consumer insight and market trend presentations using IRI, Nielsen, and retail data to inform marketing strategy and retailer decisions. I also develop retailer-focused marketing and trade strategies to improve product visibility and strengthen brand presence.
As Marketing Coordinator at Passages International, I developed social media content strategies for niche audiences. Through content creation and audience targeting, I increased Instagram reach by 47% month-over-month and grew the following by 550+ in three months.
