Haley Hughes

Created competitive analyses to inform strategic decisions, curated product case studies for away-from-home market using R&D and sales insights, and wrote copy and data-driven infographics/newsletters to boost customer awareness.

Managed facility orders up to $4,000, reconciled daily cash starting at $1,800, interviewed and trained 35–50 staff, and resolved customer disputes to maintain service quality.

Conducted Qualtrics research and SPSS/Excel analyses to assess brand positioning in the B2B plumbing category and recommended product-led repositioning and a B2B campaign presented to senior executives.

Ran Qualtrics surveys for Mexican-market consumer data and used AI-driven tools for SWOT, Porter's Five Forces, PEST, and CAGE analyses to inform go-to-market insights for the digital wallet industry.

Performed industry and competitor analyses using Jobs-to-Be-Done and Claritas PRIZM clusters, conducted qualitative interviews, and proposed targeting and positioning strategies to drive membership growth.

Pursuing a Bachelor's Degree in Marketing with a Spanish minor at DePaul University, focusing on data-driven marketing and B2B strategy; expected completion in June 2025.