Open to opportunities

Haley Hughes

@haleyhughes

Message

Data-driven B2B marketer skilled in research, strategy, and customer-focused campaigns.

United States

Message

What I'm looking for

I seek marketing roles that leverage research-driven strategy, cross-functional collaboration, and opportunities to present insights to stakeholders while growing in leadership and analytics.

I am a data-driven marketer with hands-on B2B and DTC experience, skilled at turning research into actionable strategy. I leverage tools like Qualtrics, Mintel, Claritas, SPSS and Excel to deliver competitive analyses, positioning recommendations, and campaign copy that increase customer awareness.

I have led market research projects and internships, managed teams in fast-paced retail operations, and presented strategic recommendations to senior stakeholders. I bring strong leadership, communication, and data storytelling abilities to roles that require research-backed marketing strategy and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Marketing Intern

Sensient Technologies

Jun 2025 - Aug 2025 (2 months)

Created competitive analyses to inform strategic decisions, curated product case studies for away-from-home market using R&D and sales insights, and wrote copy and data-driven infographics/newsletters to boost customer awareness.

Market Research Competitive Analysis Copywriting Infographics Qualtrics Data Storytelling

Shift Manager

Wendy's

Sep 2018 - Jun 2025 (6 years 9 months)

Managed facility orders up to $4,000, reconciled daily cash starting at $1,800, interviewed and trained 35–50 staff, and resolved customer disputes to maintain service quality.

Team Leadership Staff Training Inventory Management Customer Service Order Management Conflict Resolution

Marketing Consultant

Chicago Faucets

Jan 2025 - Mar 2025 (2 months)

Conducted Qualtrics research and SPSS/Excel analyses to assess brand positioning in the B2B plumbing category and recommended product-led repositioning and a B2B campaign presented to senior executives.

Qualtrics SPSS Excel Brand and Product Positioning B2B Marketing Competitive Research Presentation Strategic Recommendations

Marketing Researcher

iStash

Jan 2025 - Mar 2025 (2 months)

Ran Qualtrics surveys for Mexican-market consumer data and used AI-driven tools for SWOT, Porter's Five Forces, PEST, and CAGE analyses to inform go-to-market insights for the digital wallet industry.

Qualtrics Market Research SWOT Porter'S Five Forces Cage Consumer Insights

Marketing Analyst

Flowers for Dreams

Sep 2024 - Nov 2024 (2 months)

Performed industry and competitor analyses using Jobs-to-Be-Done and Claritas PRIZM clusters, conducted qualitative interviews, and proposed targeting and positioning strategies to drive membership growth.

Competitor Analysis Claritas PRIZM JTBD Positioning Campaign Planning

Education

Degrees, certifications, and relevant coursework

DePaul University

Bachelor of Arts, Marketing

2023 -

Pursuing a Bachelor's Degree in Marketing with a Spanish minor at DePaul University, focusing on data-driven marketing and B2B strategy; expected completion in June 2025.