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@haleyhughes
Data-driven B2B marketer skilled in research, strategy, and customer-focused campaigns.
I am a data-driven marketer with hands-on B2B and DTC experience, skilled at turning research into actionable strategy. I leverage tools like Qualtrics, Mintel, Claritas, SPSS and Excel to deliver competitive analyses, positioning recommendations, and campaign copy that increase customer awareness.
I have led market research projects and internships, managed teams in fast-paced retail operations, and presented strategic recommendations to senior stakeholders. I bring strong leadership, communication, and data storytelling abilities to roles that require research-backed marketing strategy and cross-functional collaboration.
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

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Work history, roles, and key accomplishments
Sensient Technologies
Jun 2025 - Aug 2025 (2 months)
Created competitive analyses to inform strategic decisions, curated product case studies for away-from-home market using R&D and sales insights, and wrote copy and data-driven infographics/newsletters to boost customer awareness.
Wendy's
Sep 2018 - Jun 2025 (6 years 9 months)
Managed facility orders up to $4,000, reconciled daily cash starting at $1,800, interviewed and trained 35–50 staff, and resolved customer disputes to maintain service quality.
Chicago Faucets
Jan 2025 - Mar 2025 (2 months)
Conducted Qualtrics research and SPSS/Excel analyses to assess brand positioning in the B2B plumbing category and recommended product-led repositioning and a B2B campaign presented to senior executives.
iStash
Jan 2025 - Mar 2025 (2 months)
Ran Qualtrics surveys for Mexican-market consumer data and used AI-driven tools for SWOT, Porter's Five Forces, PEST, and CAGE analyses to inform go-to-market insights for the digital wallet industry.
Flowers for Dreams
Sep 2024 - Nov 2024 (2 months)
Performed industry and competitor analyses using Jobs-to-Be-Done and Claritas PRIZM clusters, conducted qualitative interviews, and proposed targeting and positioning strategies to drive membership growth.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Marketing
2023 -
Pursuing a Bachelor's Degree in Marketing with a Spanish minor at DePaul University, focusing on data-driven marketing and B2B strategy; expected completion in June 2025.
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