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Nicholas Hassebrock

@nicholashassebrock

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Market research and insights leader driving data-informed brand and GTM strategy.

United States

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What I'm looking for

I seek a collaborative role leading mixed-method research to inform brand and product strategy, with opportunities to mentor, influence cross-functional teams, and drive measurable business impact.

I am a market research and insights leader with 10+ years designing and executing mixed-method research that translates behavioral data, market signals, and attitudinal insights into actionable marketing and product strategy.

I have led full-cycle research across major initiatives, synthesizing behavioral data, surveys, and qualitative insights into strategic narratives that influenced $230M+ in pipeline impact and improved adoption and engagement outcomes.

I partner with brand, product marketing, creative, and product teams to convert findings into positioning, messaging, and audience growth plans at scale, and have directed teams to improve ROAS, engagement, and campaign effectiveness.

I bring experience building repeatable research frameworks, mentoring analysts, and delivering executive-ready insights that inform high-stakes decisions and drive measurable business impact.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

May 2022 - May 2025 (3 years)

Led mixed-method market and user research across 10+ major initiatives, synthesizing behavioral data, surveys, and qualitative insights that influenced $230M+ in pipeline impact and improved adoption and engagement by 26%. Partnered with cross-functional teams to align positioning, messaging, and audience growth strategies.

Market Research Survey Design GTM Strategy Product Marketing

Marketing Manager

OmniaOne Analytics

Jan 2022 - May 2022 (4 months)

Developed brand and audience research programs combining quantitative surveys and qualitative interviews, increasing campaign effectiveness by 26% and guiding strategic messaging decisions. Synthesized behavioral signals and market trends into executive-ready insights that improved GTM alignment.

Audience Research Survey Design Data Synthesis Market Trends Insights Communication

Performance Marketing Manager

TubeScience

Oct 2020 - Nov 2021 (1 year 1 month)

Directed an 8-person insights and analytics team to analyze behavioral patterns across thousands of content variations, improving ROAS by 32% and increasing engagement by 40%. Built repeatable insight synthesis models to accelerate senior stakeholder decision-making.

Performance Marketing Team Leadership A B Testing ROAS Audience Strategy Experimentation

Senior Account Planner

9Rooftops

Mar 2020 - Aug 2020 (5 months)

Conducted strategic analysis of market trends and cultural insights to translate data into content strategies that improved campaign effectiveness by 25% during a high-impact short-term engagement focused on advertiser conversion and messaging frameworks.

Account Planning Market Analysis Content Strategy Marketing Effectiveness Messaging Frameworks

Senior Research Analyst

Mintel

Mar 2018 - Mar 2020 (2 years)

Authored monthly market intelligence reports blending qualitative and quantitative research that secured annual client contracts worth $3M and improved client marketing performance by 15% through targeted strategic recommendations. Mentored four junior analysts to elevate analytics capabilities.

Market Intelligence Quantitative Analysis Qualitative Research Research Methodology Mentorship Strategic Recommendations Competitive Analysis

Digital Marketing Analyst II

JPMorgan Chase

Nov 2016 - Mar 2018 (1 year 4 months)

Built and optimized multi-touch attribution models and funnel analyses that drove a 136% increase in campaign conversion rates and informed segmentation-based marketing strategies to boost B2B market share.

Funnel Analysis Customer Segmentation Data Analysis B2B Marketing Measurement SQL