Fariha Shaikh

Developed AI evaluation tasks for advertising and brand strategy, translating consumer insights and business objectives into structured briefs and measurable criteria for accuracy, strategic relevance, and creative quality.

Developed an AI-powered competitive intelligence framework integrating CRM insights, market research, and SME interviews to assess emerging SaaS competitors and identify threats and growth opportunities, improving research productivity and supporting a ~$10M revenue opportunity. Built a business case using market sizing and portfolio analysis to evaluate a new B2B growth segment, identifying a $12

Led customer research, segmentation, value proposition development, and GTM strategy for a major bank's youth banking app, aligning an 8-person cross-functional team on product positioning and launch priorities; contributed to 20K sign-ups. Analyzed customer, app, and transaction data for a Fortune 500 energy retailer; recommended geo-triggered promotions and store improvements, increasing in-stor

Led a 1,500-respondent competitive benchmarking study for a digital financial services platform, identifying a 20-point NPS gap across customer segments that informed brand repositioning and market strategy. Mapped customer journeys through a user experience study to diagnose a 40% drop-off among first-time internet users in rural markets; turned findings into an onboarding redesign and activation

Pursuing an MBA with a major in Marketing Analytics and a minor in Finance, expected to graduate in May 2026.

Earned a Bachelor of Business Administration with a major in Business Marketing and a minor in Psychology in August 2019.