Deborah O'Malley

Teach students how to integrate Google Analytics 4 (GA4) data with Microsoft Clarity heatmapping data to generate Figma wireframes. Explain experimentation frameworks to future digital product leaders in a top-tier graduate program.

Use analytics data to develop and manage a content strategy for a global digital platform that provides marketing professionals with advanced education and insights. Apply strong copywriting skills to create high-impact content to drive engagement, retention, and paid conversions.

Provide strategic direction and manage UX/UI projects to create and optimize banners, landing pages, and websites using tools including Adobe Photoshop and Illustrator. Conduct customer research and competitive analysis to define product messaging and value propositions, helping uniquely position brands.

Supported marketing, UX, and content strategy initiatives for clients in tech, government, and nonprofit sectors. Managed eye tracking, usability, and other qualitative and quantitative research studies to optimize user experiences.

Directed editorial and marketing content strategy for a high-traffic site serving a global marketer audience. Produced data-backed product marketing and A/B test case studies viewed by tens of thousands of monthly users.

Developed informative articles on eCommerce and online buying behavior, focused on the U.S. stock market. Applied technical and fundamental financial data analysis to identify brand development opportunities.

Used strong written communications skills to write and edit high-level corporate publications, including annual reports, President's speeches, and CEO messages. Prepared quantitative research reports on engineering enrolment and graduation trends.

Activities and societies: Awarded the Franklin Bracken Fellowship & Ontario Graduate Scholarship of excellence

Master of Science in Digital Branding. Conducted two large-scale UX/UI and digital branding studies and was awarded the Franklin Bracken Fellowship and Ontario Graduate Scholarship of excellence.

Activities and societies: Specialized in UX/UI design, visual communication, and digital branding

Certificate in Graphic Design with specialization in UX/UI design, visual communication, and digital branding.

Activities and societies: Focused on qualitative & quantitative research methods, media studies, and psychology; Completed five co-op work terms creating internal communications materials for the Government of Canada; Participated in two cultural communication overseas travel study abroad programs

Bachelor of Arts in Communication Studies with a focus on qualitative and quantitative research methods, media studies, and psychology. Completed five co-op work terms and participated in two cultural communication overseas travel study abroad programs.