Cinthia Lozano
@cinthialozano
UX researcher and consumer behavior expert improving product usability through mixed-methods research and actionable insights.
United StatesWhat I'm looking for
I am a researcher with a Ph.D. in Advertising and over five years improving product usability by analyzing consumer attitudes and behavior. I partner with cross-functional teams to build digital tools that inform decisions for thousands of users.
I have led user interface testing and AI chatbot development that increased user comprehension by 55%, improved satisfaction by 36% and ease of navigation by 47%, and helped secure over $500,000 in funding across projects. My work includes designing experiments, surveys, and qualitative studies that resulted in publications and presentations on consumer behavior.
I also teach and mentor students and colleagues, translating academic research into practical product insights and policy recommendations. I seek opportunities to lead mixed-methods research that drives accessible, user-centered products and measurable impact.
Experience
Work history, roles, and key accomplishments
UX Researcher
University of Texas Medical Branch at Galveston
Sep 2024 - Present (1 year)
Developed and tested user interfaces for complex health data, leading a redesign that improved user comprehension by 55% and launched an AI chatbot to help users find and compare transplant centers.
Lecturer
Texas State University
Aug 2023 - Dec 2024 (1 year 4 months)
Led advanced courses on retail economics and sustainable consumer behavior, and provided personalized mentorship to teaching assistants and students to support professional development.
Adjunct Professor
San Ignacio University
Mar 2023 - Dec 2024 (1 year 9 months)
Taught undergraduate and graduate courses in marketing, advertising, and entrepreneurship and led applied projects to strengthen students' analytical and entrepreneurial skills.
UX Researcher
Hennepin Healthcare Research Institute
Jul 2023 - Aug 2024 (1 year 1 month)
Conducted qualitative research to improve navigation of a digital tool, increasing user satisfaction by 36% and ease of navigation by 47%, and helped secure over $500,000 in funding through proposals.
Quantitative Consumer Researcher
The University of Texas at Austin
Aug 2017 - Aug 2022 (5 years)
Designed and executed experiments and surveys to study consumer motivations and attitudes, producing multiple publications and securing $50,000 in grants and fellowships.
Education
Degrees, certifications, and relevant coursework
TAThe University of Texas at Austin
Doctor of Philosophy, Advertising
Completed a Ph.D. in Advertising at The University of Texas at Austin.
TUTexas State University
Master of Science, Merchandising and Consumer Studies
Completed a Master of Science in Merchandising and Consumer Studies at Texas State University.
TATechnological University of Central America
Bachelor of Science, Marketing and International Business
Completed a Bachelor of Science in Marketing and International Business at Technological University of Central America in Tegucigalpa.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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