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Alicia Hammond

@aliciahammond

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I build research-driven product strategy, scalable UX functions, and customer insight programs.

Zimbabwe

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What I'm looking for

I'm looking to lead research-driven product strategy, build strong cross-functional systems, and turn customer and market insights into clear product decisions and scalable experiences.

At Orbis, I led a company-wide Customer Success Feedback Program, Market Research Program, and AI adoption strategy for UXR and UXD across five departments. I managed a $600,000 research and design budget, maintained a centralized product portfolio roadmap, and synthesized user research, market data, and product feedback for executive decision making.

As Orbis's first UX hire, I built and scaled the UXR and product design function, recruited researchers and designers, and partnered with C-suite leaders to create a collaboration-focused project management system. I also led end-to-end research and design for a full product redesign in nine months, from persona research through high-fidelity prototypes and a phased rollout plan.

At Shure, I led research for two R&D product innovation projects and managed usability testing for a $1M website redesign. At The Motley Fool, I built research plans around membership challenges, led a team of contract and internal researchers, and developed a survey metric for brand performance.

I bring a psychology background to mixed-methods research, product strategy, service design, workshop facilitation, and teaching research methods. I enjoy turning customer evidence into practical roadmaps, stronger cross-functional alignment, and products ready for launch.

Experience

Work history, roles, and key accomplishments

Current

Psychology Instructor

Current

Cuesta Community College

Jan 2019 - Present (7 years 7 months)

Led discussions on psychological theory and application. Managed and analyzed data for 30 survey projects per semester, teaching courses in Research Methods, Social Psychology, and Introduction to Psychology.

Teaching Psychology Survey data analysis Research Methods

Operations Manager, Insights

Orbis

Dec 2025 - May 2026 (5 months)

Led development and implementation of company-wide Customer Success Feedback Program, Market Research Program, and AI adoption strategy for UXR & UXD, supporting 5 departments. Managed a $600,000 research & design budget and maintained a centralized product portfolio roadmap.

Customer Success Market Research AI Strategy Budget Management Product Roadmapping Data Synthesis

Senior User Researcher

Orbis

Aug 2024 - Dec 2025 (1 year 4 months)

Partnered with C-Suite leadership to build a project management system fostering collaboration between Research, Design, and Engineering. Led end-to-end research and design for a full product redesign in 9 months, and built and scaled a UXR & product design function as the first UX hire.

User Research Product Design Team Leadership Service Design Workshop Facilitation Stakeholder Management Mixed Methods Research

Senior Design Researcher

Shure, Inc.

May 2023 - Apr 2024 (11 months)

Collaborated with engineering, UX, industrial design, and project management teams to lead research for two R&D product innovation projects. Managed usability tests for a $1M website redesign project and developed research plans for alpha, beta, concept, and usability tests for audio hardware and software products.

User Research Usability Testing Agile Design Thinking Project Management Stakeholder Management

Lead UX Researcher

The Motley Fool

Jan 2022 - Dec 2023 (1 year 11 months)

Created comprehensive research plans to explore membership challenges, building a team of 1 contract and 4 internal researchers. Designed a survey metric to assess brand performance, informed by 6 months of mixed methods research.

User Research Survey Design Mixed Methods Research Team Building

UX Researcher

The Motley Fool

Jan 2021 - Dec 2022 (1 year 11 months)

Implemented usability tests, interviews, and surveys to identify opportunities for improvement of products and web pages. Designed 2 exploratory research-informed decision trees that prompted innovative product and marketing strategy proposals.

Usability Testing Interviewing Survey Decision Trees Product Strategy Marketing Strategy

UX Consulting Design & Market Research

Self Employed

Jan 2018 - Dec 2022 (4 years 11 months)

Qualified leads for business development by primary research on publicly available information of retail e-commerce brands. Interviewed users to identify opportunities for improving onboarding processes for digital marketing education, and wireframed and prototyped novel experiences such as apps, websites, tools, and lead generation quizzes.

Market Research User Interviews User Journey Mapping Wireframing Prototyping Lead Generation

UX Research Intern

The Motley Fool

Jan 2021 - Dec 2021 (11 months)

Ideated and prototyped a financial product concept based in research with other interns. Analyzed feedback from 60-75 UserTesting sessions in three months for three products and fool.com.

User Research Prototyping User Testing Data Analysis