Debashis Jena

I’m a Strategic Growth Manager with 2+ years of experience driving multi-crore revenue growth and leading teams in market expansion. I bring structured problem-solving to growth challenges, combining go-to-market (GTM) strategy with market assessments, financial modeling, and post-merger integration to move the numbers.

In my current role as Senior Manager – Business Strategy & Growth at BharatFinancialInclusionLimited(IndusIndBank), I conducted behavioral segmentation and market analysis for 25,000+ users, delivering 30% churn reduction and doubled sales engagement. I formulated and executed market entry strategies, generating ₹160 Cr in Q1 revenue and establishing new business alliances, while spearheading regional sales and marketing campaigns for untapped markets to generate ₹350 Cr in 6 months.

I also lead cross-departmental initiatives and end-to-end delivery of major sales and marketing projects, managing a 40+ member multi-disciplinary team and overseeing KPIs, timelines, risk, and quality controls—driving a 20% increase in operational efficiency. Previously as Cluster Manager, I established strategic frameworks for resource allocation (18% revenue growth), improved sales efficiency, supported product launches with competitive analysis (10% market penetration), and helped lift sales by 12% through aligned strategic goals.