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Saiprasad Naik

@saiprasadnaik

Growth Manager at IDFC FIRST Bank, improving acquisition, activation, and monetization across financial products through experimentation and funnel optimization.

India

Message

What I'm looking for

I’m seeking to bring my growth playbook to capital markets and digital trading platforms.

At IDFC FIRST Bank, I define and execute growth strategy for Current Accounts, improving activation, product adoption, client retention, and revenue growth. I also drive adoption and monetization across products including POS, UPI, Payment Gateway, Insurance, Forex, and Bulk Payments.

I use SQL to build customer segments and propensity-based targeting, and Power BI to monitor conversion, channel efficiency, and regional performance. I design onboarding journeys and experiments to address funnel drop-offs and improve first-transaction conversion.

At Kotak Mahindra Bank Ltd., I led campaign strategy and quality assurance across direct-to-consumer and CRM programs for Current Accounts, Gold Loans, and Government Banking. Root cause analysis and process fixes improved conversion rates by 15–18%; iterative testing and personalization also increased email open rates from 12% to 25%.

Earlier, I supported growth and business development at Algonomy and drove pipeline growth at Seclore Technology through acquisition channels and funnel tracking. I’m looking to bring this growth playbook to capital markets and digital trading platforms.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager

Current

IDFC FIRST Bank

Jun 2025 - Present (1 year 4 months)

Define and execute end-to-end growth strategy for customer acquisition, activation, cross-sell, and retention for Current Accounts. Drive monetization and product adoption across digital platforms, leading experimentation and data-driven growth initiatives.

SQL Power BI A B Testing Experimentation Customer Segmentation Propensity Modeling Campaign Management KYC Optimization Product Adoption Monetization Cross functional Leadership

Campaign Manager, Analytics

Kotak Mahindra Bank Ltd.

Oct 2022 - May 2025 (2 years 7 months)

Led growth campaign strategy, validation, and quality assurance across direct-to-consumer and CRM programs, improving conversion rates by 15-18%. Designed experimentation frameworks and automated reporting dashboards to drive data-driven decisions.

SQL Power BI Excel A B Testing Design of Experiments (DOE)Voice Of Customer Campaign Management Personalization Lifecycle Marketing Data Analysis

Manager, Center of Excellence and Sales

Algonomy

Apr 2022 - Sep 2022 (5 months)

Supported growth and business development strategy for the North America region, executing acquisition campaigns across email and LinkedIn. Partnered with Regional and Growth Managers to define and implement go-to-market growth strategies.

Email Marketing LinkedIn Content Marketing Go To Market Strategy Business Development

Lead Development Representative

Seclore Technology

Jul 2020 - Mar 2022 (1 year 8 months)

Drove pipeline growth through outbound and inbound acquisition channels for US and Canada markets. Managed lead lifecycle and funnel tracking in Salesforce and Einstein Analytics, presenting performance dashboards to executive leadership.

Salesforce Einstein Analytics Lead Generation Account Based Marketing Cold Calling Email Marketing Funnel Management

Senior Executive, Marketing

Stockholding DMS Ltd.

Nov 2019 - Jun 2020 (7 months)

Conducted market research and outbound acquisition campaigns to identify and convert new prospects for IT-enabled services. Managed key accounts and renewal cycles.

Market Research Outbound Marketing Account Management Customer Acquisition

Technical Sales Engineer – International

HD Fire Protect

Oct 2017 - Oct 2019 (2 years)

Managed international client acquisition and account growth across the Middle East, Europe, Africa, and Asia. Supported product development with market research and customer feedback.

International Sales Account Management Market Research Customer Feedback

Education

Degrees, certifications, and relevant coursework

Simplilearn

Master's Program, Business Analytics

2022 - 2022

Completed a Master's Program in Business Analytics, covering topics such as CBAP, Agile Scrum Master, SQL, Tableau, Python, and mathematical optimization.

Coursera

Professional Certification, Data Analytics

2022 - 2022

Earned a Data Analytics Professional Certification from Google, covering data cleaning, analysis with R, data-driven decision making, and data visualization.