DW

Looking for a job

David Waddington

@davidwaddington

I drive digital revenue, ecommerce growth and brand campaigns for premium consumer brands.

What I'm looking for

I'm looking to lead digital growth, ecommerce and brand strategy for an ambitious consumer business, combining commercial accountability with creative campaign development, strong teams and measurable revenue, conversion and retention outcomes.

At ARK/8, I own the end-to-end digital revenue engine for a premium DTC brand, spanning acquisition, CRM, Shopify trading and global growth. I shape commercial strategy, pricing, licensed collaborations and conversion-focused digital experiences.

I've led major collection launches for Overwatch, Metal Gear Solid and Warframe, coordinating ecommerce, creators, CRM, press, paid media and social. My work on ARK/8's digital experience contributed to its 2025 Webby Award for Fashion, Style & Beauty.

Previously, I delivered 4x online revenue growth in two years at iCandy World and unified EMEA marketing activity at PopSockets. I combine commercial planning, performance analytics and creative direction to build brands that convert.

Experience

Work history, roles, and key accomplishments

AR

Current

Head of Digital

Current

ARK/8

Dec 2023 - Present (2 years 9 months)

Owns the end-to-end digital revenue engine for a premium DTC brand, overseeing acquisition, CRM, Shopify operations, and revenue performance. Leads full-funnel growth strategy and coordinates licensed partnerships with global gaming studios.

Shopify Storyblok Meta Ads Google Ads Klaviyo CRM Lifecycle Marketing Paid Media Organic Social Ecommerce CRO Webby Award Campaign Strategy Team Leadership

Education

Degrees, certifications, and relevant coursework

UH

University of Hertfordshire

CAM Diploma, Digital Marketing

2015 - 2016

Completed a CAM Diploma in Digital Marketing, gaining comprehensive knowledge in digital marketing strategies and practices.

NM

NWN Media

Level 4 NVQ, Journalism

2008 - 2008

Earned a Level 4 NVQ in Newspaper Writing, developing professional skills in journalism and editorial content creation.

LU

Liverpool John Moores University

Bachelor of Arts, American Studies with Screen Studies

2001 - 2004

Earned a Bachelor of Arts in American Studies with Screen Studies, focusing on cultural and media analysis.

Tech stack

Software and tools used professionally

Google Tag Manager

Shopify

Magento

Google Analytics

Figma

Google Workspace

Trello

Gemini

WordPress

Storyblok

Canva

Google Ads

Klaviyo

Final Cut Pro

ChatGPT

Availability

Looking for a job

Location

United Kingdom

Authorized to work in

Website

davidwaddington.work

Salary expectations

75k+ GBP

Job categories

Digital Marketing Manager Growth Marketing Manager ECommerce Manager Brand Manager Marketing Manager Digital Strategist Content Manager Social Media Manager Public Relations Manager Senior Digital Marketing Manager Online Marketing Manager Digital Content Marketing Manager Digital Services Marketing Manager B2B Digital Marketing Manager Digital Advertising Manager Digital Marketing Campaign Manager Digital Marketing Account Manager

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