Anais Ghili
@anaisghili
I build digital commerce and brand growth strategies that deliver measurable international revenue growth.
United KingdomWhat I'm looking for
I've built global marketing and digital commerce operations at Nature Spell, driving 45% year-on-year TikTok Shop revenue growth and supporting US expansion that generated more than 100 media features, including Forbes and Vogue US.
Across Facetheory, NAOS Bioderma and consulting roles, I've led market growth, digital transformation, CRM, SEO, paid media and customer journey programmes—delivering 95% French sales growth, 30% customer-base growth and 170% social growth.
Experience
Work history, roles, and key accomplishments
Head of Global Marketing
Nature Spell
Oct 2023 - Jul 2025 (1 year 9 months)
Built global marketing and digital commerce operations from the ground up, driving +45% YoY revenue growth on TikTok Shop and supporting international expansion including the US, where PR generated 100+ media features. Managed and mentored a team of 6, optimizing digital campaigns across the customer journey.
Education
Degrees, certifications, and relevant coursework
PPA Business School
Master, International Business and Digital Marketing
Master in International Business and Digital Marketing from PPA Business School in Paris, France, completed in 2018.
ESCG Paris Business School
Bachelor, Business Management
Bachelor in Business Management from ESCG Paris Business School in Paris, France, completed in 2016.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Job categories
Skills
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