Ben M - eCommerce & Digital Marketing Manager - Melitta UK Ltd | Himalayas
Ben MBM
Open to opportunities

Ben M

@benm1

Experienced eCommerce and Digital Marketing Manager driving online growth.

United Kingdom
Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my digital marketing expertise to drive growth and enhance customer engagement.

With over 12 years of senior experience in Digital Marketing and eCommerce, I have honed my skills in direct-to-consumer (D2C) and business-to-business (B2B) strategies. My expertise lies in leading projects and teams, utilizing a data-driven approach to develop online growth strategies that drive revenue and market expansion. I have successfully launched multiple eCommerce websites, achieving significant year-on-year growth and high customer satisfaction ratings.

At Melitta UK Ltd, I developed the eCommerce roadmap and integrated digital marketing strategies, resulting in seven-figure annual revenues and a strong return on investment. My leadership in managing diverse teams and collaborating cross-functionally has been pivotal in optimizing operations and achieving business objectives. I am passionate about leveraging analytics to inform decision-making and continuously improve performance metrics.

Experience

Work history, roles, and key accomplishments

ML
Current

eCommerce & Digital Marketing Manager

Melitta UK Ltd

Jan 2019 - Present (6 years 6 months)

Reported directly to the UK Country Manager, aligning digital strategy to business objectives and delivering sustained growth through D2C channels, Amazon, eBay, and eRetail. Developed the overall eCommerce roadmap and integrated digital marketing strategies (SEO, PPC, affiliate, email, social) using a test-and-learn and continual optimisation approach.

RC

Digital Marketing Specialist

Razor Creations

Jan 2016 - Jan 2017 (1 year)

Oversaw SEO, PPC, affiliate marketing, and relationships with publishers/merchants. Built the UK’s top gaming comparison site, generating an annual six-figure affiliate commission.

Education

Degrees, certifications, and relevant coursework

Stoke-on-Trent Sixth Form College logoSC

Stoke-on-Trent Sixth Form College

A Levels, Multiple Subjects

Completed A Levels in English Language, English Literature, IT, Business Studies, and General Studies. Developed a strong foundation in various academic disciplines.

University of Staffordshire logoUS

University of Staffordshire

BA (Hons), Music Broadcasting and Journalism

Studied Music Broadcasting and Journalism, focusing on key aspects of the media industry. Completed NCTJ qualifications to gain practical skills in journalism.

Tech stack

Software and tools used professionally

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