Open to opportunities

Ben M

@benm1

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Experienced eCommerce and Digital Marketing Manager driving online growth.

United Kingdom

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my digital marketing expertise to drive growth and enhance customer engagement.

With over 12 years of senior experience in Digital Marketing and eCommerce, I have honed my skills in direct-to-consumer (D2C) and business-to-business (B2B) strategies. My expertise lies in leading projects and teams, utilizing a data-driven approach to develop online growth strategies that drive revenue and market expansion. I have successfully launched multiple eCommerce websites, achieving significant year-on-year growth and high customer satisfaction ratings.

At Melitta UK Ltd, I developed the eCommerce roadmap and integrated digital marketing strategies, resulting in seven-figure annual revenues and a strong return on investment. My leadership in managing diverse teams and collaborating cross-functionally has been pivotal in optimizing operations and achieving business objectives. I am passionate about leveraging analytics to inform decision-making and continuously improve performance metrics.

Experience

Work history, roles, and key accomplishments

Current

eCommerce & Digital Marketing Manager

Current

Melitta UK Ltd

Jan 2019 - Present (6 years 6 months)

Reported directly to the UK Country Manager, aligning digital strategy to business objectives and delivering sustained growth through D2C channels, Amazon, eBay, and eRetail. Developed the overall eCommerce roadmap and integrated digital marketing strategies (SEO, PPC, affiliate, email, social) using a test-and-learn and continual optimisation approach.

Ecommerce Digital Marketing SEO PPC Affiliate Marketing Email Marketing Social Media Marketing Amazon Seller Central eBay D2C EDI

Senior Digital Marketing Manager

HaB International

Jan 2017 - Dec 2018 (1 year 11 months)

Oversaw a digital team and multiple eCommerce websites (B2B & B2C), driving revenue through SEO, PPC, and content marketing. Migrated the CMS from Magento to WooCommerce, resulting in £60k annual cost savings.

Digital Marketing Ecommerce SEO PPC Content Marketing Magento WooCommerce Team Leadership B2B B2C

Digital Marketing Specialist

Razor Creations

Jan 2016 - Jan 2017 (1 year)

Oversaw SEO, PPC, affiliate marketing, and relationships with publishers/merchants. Built the UK’s top gaming comparison site, generating an annual six-figure affiliate commission.

SEO PPC Affiliate Marketing Global Revenue Streams

SEO & Marketing Manager

Develo Design

Aug 2014 - Jan 2016 (1 year 5 months)

Managed SEO strategies, PPC campaigns, and CRO solutions for diverse client portfolios. Identified high-ROI opportunities through user testing and analytics-driven marketing plans.

SEO PPC CRO User Testing Analytics Marketing Strategy UX Web Development

Web Developer

Wolverhampton City Council

Jul 2012 - Aug 2014 (2 years 1 month)

Provided technical support for internal and external web development projects. Managed project timelines, conducted analytics reporting, A/B testing, and front-end development using user-centred design principles.

Web Development Technical Support Project Management Analytics A B Testing Front End Developer HTML CSS JavaScript

Education

Degrees, certifications, and relevant coursework

Stoke-on-Trent Sixth Form College

A Levels, Multiple Subjects

Completed A Levels in English Language, English Literature, IT, Business Studies, and General Studies. Developed a strong foundation in various academic disciplines.

University of Staffordshire

BA (Hons), Music Broadcasting and Journalism

Studied Music Broadcasting and Journalism, focusing on key aspects of the media industry. Completed NCTJ qualifications to gain practical skills in journalism.