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Daria Ofitserova

@dariaofitserova

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Content marketing leader using AI visibility to drive growth across channels.

United Kingdom

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What I'm looking for

I’m looking for a Content Marketing Lead role where I can own go-to-market strategy across SEO/AEO and multi-channel growth, build measurable visibility systems with AI, and collaborate cross-functionally to scale content, community, and acquisition.

I’m a content marketing lead with 10+ years across agencies, SaaS, fintech, and startups—building go-to-market content that performs across SEO, AEO, social, paid acquisition, and influencer channels. I’ve led strategy end-to-end for in-house teams, freelancers, and agencies, with a strong focus on visibility, conversion, and sustainable growth.

Most recently, I’ve been building an AI Search Visibility methodology (AEO/GEO) for stable, repeatable results. Using data science to track, analyze, and optimize content, I delivered a documented case where visibility share grew from 0% to 18%, peaked at 50%, and stabilized at 43% over 13 weeks while competing against Apple Wallet and Google Wallet.

Earlier roles include leading content marketing for a digital wallet app across SEO, AEO, email, and organic/paid social across multiple regions, and directing content strategy for an investment/trading platform across blog, media, YouTube, and influencer marketing. I’ve also managed a team of 10 and scaled community acquisition—building a Telegram community from 0 to 25K members—while speaking publicly on AI visibility at the Baltic-Nordic SEO Summit.

Experience

Work history, roles, and key accomplishments

Current

AEO Content Lead

Current

Turbine, AI Visibility Lab

Mar 2025 - Present (1 year 4 months)

Built a proprietary AI Search Visibility methodology (AEO/GEO) and used data science to track, analyze, and optimize content. Reported visibility share grew from 0% to 18%, peaked at 50%, and stabilized at 43% over 13 weeks.

Content Engineering Semantic Analysis Competitor Analysis Content Strategy Generative Engine Optimisation (GEO)AI Search Visibility Content Optimization Data Science Content Measurement

Content Marketing Lead

Folio.ID, Digital Wallet App

Feb 2024 - Feb 2026 (2 years)

Led content marketing across SEO, AEO, email, and paid and organic social for UK, US, Canada, and Australia audiences. Managed Reddit and the Product Hunt launch, and grew users from 60K to 100K in one year via a company-wide rebrand.

Paid Acquisition Community Marketing Influencer Marketing Product Marketing Go To Market Strategy Editorial Strategy Content Marketing Content Strategy SEO Email Marketing Paid Social Organic Social Social Media Strategy Reddit Growth Marketing

Content Marketing Lead

United Traders / UTEX

May 2018 - Mar 2021 (2 years 10 months)

Directed content strategy across blog, media, YouTube, and influencer marketing, managing a team of 10 across writers, editors, and community managers. Built and scaled the Telegram community from 0 to 25K members as a core acquisition channel.