Open to opportunities

Michael Frearson

@michaelfrearson

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Marketing leader specializing in AI-augmented content strategy and optimization.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my expertise in content strategy and AI to drive impactful marketing initiatives.

I am a marketing leader with a strong focus on connecting vision with AI-augmented content strategies to drive sales, enhance brand image, and secure customer loyalty. My journey has been marked by purposeful problem-solving and navigating unfamiliar terrains to achieve success across various industries.

Currently, I serve as an AI Content Strategist at Hogarth, where I find innovative AI-powered solutions to deliver consistent and scalable advertising collateral for high-value clients. My previous roles at RingCentral have equipped me with a wealth of experience in content marketing, brand management, and strategic partnerships, where I have successfully improved brand consideration and engagement metrics significantly.

With a proven track record of enhancing content processes and driving efficiency, I am passionate about leveraging my expertise to create impactful marketing strategies that resonate with audiences and foster brand loyalty.

Experience

Work history, roles, and key accomplishments

Current

AI Content Strategist

Current

Hogarth

Jun 2025 - Present (1 month)

Found AI-powered solutions to deliver consistent, scalable advertising collateral for high-value clients. Built prompt architecture that facilitates on-brand messaging creation at scale.

Prompt Engineering Content Strategy Advertising

Content Marketing Lead

RingCentral

Feb 2023 - Sep 2024 (1 year 7 months)

Reorganized US content strategy, improving transparency and efficiency. Integrated GenAI into content development, cutting turnaround time by 15%.

Content Marketing Content Strategy Vendor Management Market Research

Head of International Brand

RingCentral

Apr 2021 - Dec 2022 (1 year 8 months)

Increased brand consideration by 56% across international territories through strategic spend. Managed an annual budget of ~US$1.5M and led an international content marketing and PR team.

Brand Management Budget Management Social Media SEO

Content Creation Manager

RingCentral

Oct 2019 - Apr 2021 (1 year 6 months)

Owned the company blog and managed content vendors, boosting blog traffic 10X within 3 years. Collaborated with SEO experts to plan and create content targeting relevant keywords.

Content Management SEO Content Strategy Vendor Management Email Marketing

Digital Content Manager

Binary District

May 2018 - Sep 2019 (1 year 4 months)

Led a team of community managers, conducting performance reviews and managing workflow. Grew community engagement through content strategy development.

Content Strategy Community Management Team Leadership Content Creation

Communications Specialist

RIPE NCC

Feb 2015 - Mar 2018 (3 years 1 month)

Developed and executed communication campaigns, from audience insights to stakeholder management. Increased membership vote registrations by 25% through general meeting organization.

Stakeholder Management Content Delivery Event Management Relationship Management

Education

Degrees, certifications, and relevant coursework

Marketing Week

Mini MBA, Brand Marketing

Completed a Mini MBA in Brand Marketing with Mark Ritson, focusing on strategic brand development and marketing principles.

Gartner (CEB)

Black Belt Pro, Internal Communications

Achieved Black Belt Pro certification in Internal Communications through Gartner (CEB), enhancing expertise in internal communication strategies.

Timmus Research

Certification, Online Survey Design

Completed training in Online Survey Design with Timmus Research, gaining skills in creating effective online surveys.

ISO Associates

Certification, Presentation Skills

Undertook Presentation Skills training with ISO Associates, developing abilities in delivering impactful presentations.

eMarketeers

Certification, Online Content Strategy

Completed Online Content Strategy training with eMarketeers, focusing on developing and implementing digital content strategies.

Nottingham Trent University

MA, Creative Writing

Grade: Distinction

Earned a Master of Arts in Creative Writing with Distinction from Nottingham Trent University. Developed advanced writing skills and critical analysis.