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Melissa Keen

@melissakeen

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Content Lead at LandTech who grew organic revenue to £25,600 in a month and made organic its largest lead source.

United Kingdom

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What I'm looking for

I’m looking for a Head of Content or senior content role where I can build and lead the function.

At LandTech, I took over content from the Growth Lead and went on to own the content and brand function. I built editorial workflows and standards, and tied organic content to pipeline and audience growth.

I built LandTech’s AEO programme, reaching 40.5% AI search visibility in the category and £10,500 in tracked AI referral revenue in August 2026. I also built SEO with a technical SEO specialist; organic revenue grew from £6,600 to £25,600 in a single month, and organic became the company’s largest source of leads.

Before LandTech, I worked as a fractional content and brand specialist across B2B SaaS, health, wellness, and manufacturing. I built brand voices and editorial functions from scratch, advised founders and CEOs on positioning, and directed six writers working in six languages at MasterMover.

My earlier work includes leading content and brand strategy at Spencer Group and developing content for regulated health brands. I’m looking for a Head of Content or senior content role where I can build and lead the function.

Experience

Work history, roles, and key accomplishments

Content Manager

LandTech

Mar 2025 - Oct 2026 (1 year 7 months)

Owned the full content and brand function, including editorial strategy, SEO, AEO, LinkedIn, YouTube, webinars, and sales collateral. Built the content operating system from scratch and led the AEO programme, achieving the highest AI search visibility in the category.

SEO AEO Content Strategy Editorial Strategy Brand Voice Thought Leadership LinkedIn YouTube Webinars Whitepapers Sales Collateral WordPress HubSpot GA4 Google Search Console SEMrush Hotjar Asana Notion

Fractional Content and Brand Specialist

Various clients

Jan 2022 - Feb 2025 (3 years 1 month)

Built brand voices and editorial functions from scratch for clients in B2B SaaS, health, wellness, and manufacturing. Directed a distributed team of six content writers and advised founders and CEOs on positioning.

Content Strategy Brand Strategy Editorial Strategy Team Management Positioning Integrated Campaigns LinkedIn Email Video Influencer Marketing PR

Senior Marketing Specialist

Spencer Group

Feb 2023 - Jun 2024 (1 year 4 months)

Led content and brand strategy for specialist, high-trust audiences. Repositioned the firm's content from promotional to thought leadership and produced a six-episode branded B2B podcast.

Content Strategy Brand Strategy Thought Leadership Podcast Production LinkedIn Email Marketing Lead Generation

Senior Content Manager

Hayo'u Method and Katie Brindle Limited

Oct 2021 - Mar 2022 (5 months)

Led brand and content strategy across three health and wellness brands. Developed tone of voice guidelines and editorial frameworks, and secured national media coverage.

Content Strategy Brand Strategy Tone of Voice Editorial Frameworks Media Relations

Digital Marketing Executive

Nutrivitality, SkinGlo, and Surescreen

Jun 2018 - Jul 2019 (1 year 1 month)

Managed brand content across websites, email, packaging, and PR in regulated health and supplements environments. Led a new occupational health website from brief to launch.

Content Management Email Marketing PR Website Management Regulatory Compliance

Head of Marketing (Maternity Cover)

Friction Free Shaving

Sep 2017 - Apr 2018 (7 months)

Headed the whole marketing function, covering PR, influencer, events, content, and brand, on a £1M budget. Drove national and international media coverage and directed the external PR agency.

Marketing Strategy PR Influencer Marketing Event Marketing Content Marketing Brand Management Budget Management Paid Media