At AFYNITI, I built the narrative and content engine for a founder-led Web3 product, spanning educational quests, community, social and partner launches. The work grew the product to 12K+ users and 200K+ actions.
At NEWTON CRYPTO, I led research-led technical content, customer education and acquisition messaging for a regulated cryptocurrency exchange. I used GA4, Search Console and Ahrefs to prioritise editorial themes, and measured +84.3% WoW AI referral sessions with a 5.3% conversion rate during one reporting week.
At TELOS FOUNDATION / TEKIKA, I owned educational storytelling, video, X Spaces and creator programmes for blockchain launches, reaching approximately 3.2M weekly X impressions. I also directed social distribution, product narratives and partner communications, linking content programmes to up to 6x growth in on-chain activity.
At HELIOS VENTURE CAPITAL, I developed founder stories, B2B value propositions, content and launch narratives across a venture platform supporting ~100 early-stage companies. Earlier, as a Marketing Consultant / Fractional CMO, I built and distributed campaigns for 30+ businesses.
