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sonia goswami

@soniagoswami

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Experienced content strategist and digital marketing specialist.

Zimbabwe

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise and drive impactful content strategies in a collaborative environment.

As a highly accomplished Senior SEO Writer and Digital Marketing Lead with over 11 years of expertise, I have developed high-performing content strategies that drive organic growth and lead successful digital marketing campaigns. My proficiency in SEO-driven content creation and technical optimization has resulted in significant increases in brand visibility and engagement.

Throughout my career, I have successfully led multi-channel marketing initiatives that have boosted traffic by up to 300% and improved lead conversions by 150%. My hands-on experience with tools like Google Analytics, SEMrush, and Ahrefs allows me to craft high-impact, SEO-optimized content that ranks on the first page of Google, enhancing brand authority and user engagement.

I am committed to delivering exceptional results in competitive digital landscapes, leveraging my skills in content marketing, social media strategy, and conversion optimization to align content with business objectives and revenue goals.

Experience

Work history, roles, and key accomplishments

Current

SEO & Content Marketing Consultant

Current

Multiple Clients

Feb 2015 - Present (10 years 5 months)

Successfully scaled organic traffic by 400% for multiple SaaS and e-commerce brands through in-depth SEO and content marketing strategies. Developed and optimized conversion-focused content, achieving an average of 2x increase in lead generation across various industries.

SEO Content Marketing KPI Analysis Local SEO International SEO Klaviyo Brand Voice

Digital Marketing Lead

Ankrhealth

Oct 2022 - May 2024 (1 year 7 months)

Spearheaded multi-channel digital marketing campaigns that drove a 150% increase in conversions and 200% rise in brand engagement. Managed Google Ads, Facebook Ads, and LinkedIn advertising, optimizing campaigns to maximize ROI and reduce acquisition costs.

Digital Marketing Google Ads Facebook Ads Content Strategy Link Building CRO Google Analytics Hotjar

Senior Creative SEO Writer & Content Strategist

Cactus Communications

Jul 2018 - Oct 2023 (5 years 3 months)

Led an SEO-driven content strategy that resulted in a 250% increase in organic traffic within two years. Optimized and structured content to rank over 100+ articles on Google's first page, driving millions of impressions and engagement.