Open to opportunities

James Forsdick

@jamesforsdick

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Content leader driving growth through strategic, compliant multi-channel content.

United Kingdom

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What I'm looking for

I seek a senior content role where I can lead multi-channel strategy, mentor writers, collaborate with product and legal, and deliver measurable growth while maintaining creative excellence within regulated environments.

I am a content leader with over eight years' experience in fintech, telecoms and consumer tech, scaling content operations and shaping brand voice to drive engagement and growth.

I've led content strategy and delivery across product, marketing and CX—launching packaged accounts, building onboarding and paywall experiences, and creating guidelines that align product, growth and legal priorities.

I mentor junior writers, balance creative clarity with regulatory compliance, and deliver measurable outcomes such as reduced support escalations and higher NPS for rewards programmes.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Designer

Current

JP Morgan Chase & Co

Sep 2023 - Present (2 years 1 month)

Led content for a packaged account launch, aligning messaging with product and growth strategy while balancing compliance, legal, and CX priorities; mentored junior writers and supported the in-house studio with marketing content.

Content Strategy UX Writing Stakeholder Management Regulatory Compliance Mentoring Content Marketing

Lead Content Designer

Lightricks

Jun 2022 - Sep 2023 (1 year 3 months)

Owned content for web, onboarding, paywall, engagement and upsell; built and scaled content guidelines across app and web in close collaboration with product and growth teams.

Content Strategy UX Writing Onboarding Collaboration Growth Marketing A B Testing

Content Designer

JP Morgan Chase & Co

Apr 2020 - May 2022 (2 years 1 month)

Shaped the voice for Chase retail bank in-app and laid foundations for UK launch; iterated onboarding flows to reduce support escalations by 15% while ensuring legal accuracy.

UX Writing Onboarding Regulatory Compliance User Research Cross Functional Collaboration

Senior Copywriter

Vodafone UK

Jul 2019 - Mar 2020 (8 months)

Refreshed brand positioning and voice for Big Value Bundles and owned end-to-end content for VeryMe Rewards; contributed to an NPS uplift of ~30 points for reward users over 18 months.

Positioning Campaigns Packaging Copy NPS Stakeholder Management

Junior Copywriter

Vodafone UK

Aug 2018 - Jul 2019 (11 months)

Created a self-service broadband support tool that reduced agent calls by over 33% and mapped content flows for TOBi to improve chatbot responses and natural language handling.

Support Customer Experience Copywriting Performance Optimization

Marketing Graduate

Vodafone Group

Sep 2016 - Jul 2018 (1 year 10 months)

Contributed to B2B sales materials, communications, and performance reporting while gaining exposure to content operations, brand positioning, and stakeholder collaboration across a global enterprise.