Ashley Howe

Managing and growing affiliate, influencer and partner programs for brands such as Beckett Simonon, Mini Mioche, and Wildride through outreach, onboarding, campaign management, and performance tracking since September 2024.

Increased organic traffic and signups by owning content strategy and execution, including SEO content writing, editorial calendar management, freelancer hiring, and agency coordination from July 2021 to June 2024.

Delivered content strategy, SEO copywriting, case studies, articles, social copy, newsletters and content optimization while managing editorial calendars and freelance contributors across varied client projects (Sep 2017–Jul 2021).

Onboarded affiliate partners and led the launch of Parkos' Australian website through partner negotiation, relationship building, and serving as primary partner contact (Oct 2018–Oct 2019).

Created instructional UX chatbot copy for Rabobank's English IT portal, collaborating with product owners and tech teams and analyzing content effectiveness to drive improvements (Nov 2017–Oct 2018).

Managed affiliate programs for clients including City Beach, Vinomofo and Katies; optimized programs, recruited affiliates, upsold managed services, trained junior staff and calculated ROI (Jan 2016–Aug 2017).

Managed seven English-language country sites (Singapore, Australia, New Zealand, Malaysia), overseeing link building, advertiser relationships, account management and partnership development (Jun 2015–Oct 2015).

Launched and managed the Australian coupon site Flipit, handling advertiser negotiations, content creation, reporting, press releases and linkbuilding (Aug 2013–May 2015).

Completed a BA (Hons) in Journalism, advancing directly to second year based on prior college education.

Completed the NCTJ pre-entry course preparing for journalism studies and professional entry.