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Dan Whiting

@danwhiting

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Senior product manager driving customer growth, engagement, and revenue through data-informed product strategy.

United States

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What I'm looking for

I want a product leadership role in a customer-centric, collaborative company where I can scale experimentation, mentor teams, and drive measurable growth.

I'm a Senior Product Manager with over 8 years of experience leading high-impact digital products from discovery to delivery — and scaling them to drive measurable business outcomes. I've built loyalty programs that increased customer lifetime value by 48%, launched e-commerce features that boosted conversion rates by 50%, and introduced gamification and personalization that improved retention and reduced churn.

I thrive in remote, cross-functional environments where collaboration, experimentation, and strategic thinking are key. My product leadership style is outcome-focused and data-informed, blending continuous discovery with strong stakeholder alignment to ship solutions that matter.

If you're looking for a product leader who brings energy, structure, and user-centered thinking to every phase of the product lifecycle — I’d love to connect.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Kroger Technology and Digital

Jan 2021 - Present (4 years 8 months)

Led creation of a point-based loyalty system increasing customer lifetime value by 48% and alternative revenue by 13%; launched a Weekly Ad e-commerce experience that boosted conversion 50% and AOV 20% while reducing cross-functional meeting hours by 25%.

Product Management Loyalty Programs E Commerce)Roadmapping Customer Discovery A B Testing Gamification

Technical Product Manager

Axcess Financial

Dec 2019 - Dec 2021 (2 years)

Implemented a unified customer service platform that reduced time-to-loan by 47% and led discovery efforts that increased stakeholder alignment 40% in 6 months; integrated facial recognition to cut fraud 20%.

Technical Product Management Process Optimization Fraud Prevention Facial Recognition Stakeholder Management Analytics

Product Manager

Paycor

Dec 2018 - Dec 2019 (1 year)

Engineered an experimental payroll system that reduced average runtime by 8 hours and prioritized outcome-driven initiatives to lift payroll KPI completion from 45% to 75%.

Product Management Payroll Systems Experimentation Prototyping Performance Optimization Qualitative Research KPIs

Lead Product Manager

Pure Romance, LLC

Dec 2015 - Dec 2019 (4 years)

Developed an integrated POS and web application that drove a 40% increase in consultant sales and implemented rapid prototype testing that raised user engagement 25%.

Product Leadership POS Integration Web Applications Rapid Prototyping Qualitative Research User Engagement Roadmapping

Education

Degrees, certifications, and relevant coursework

University of Cincinnati

Master of Science, Justice Administration and Criminology

Completed a Master of Science in Justice Administration and Criminology at the University of Cincinnati, focusing on advanced topics in justice administration and criminology.