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Julie Murtaugh

@juliemurtaugh

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Senior product leader driving AI-powered personalization and scalable consumer product strategy.

United States

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What I'm looking for

I seek senior product roles where I can lead AI-driven personalization and cross-functional teams to build scalable, measurable consumer experiences in collaborative, user-focused organizations.

I am a Senior Product Leader with 15+ years building intuitive, data-informed consumer experiences across web and mobile platforms. I define product vision for B2B, B2C, and B2B2C ecosystems and am certified as a Scrum Product Owner (CSPO).

Throughout my career I have led cross-functional teams to deliver AI-powered personalization, onboarding improvements, API integrations, and experimentation frameworks. Notable outcomes include AI-driven onboarding and photo analysis, AI fraud detection that reduced false positives by 10%, and automated AI support intake and routing.

I partner closely with analytics, UX, legal, operations, marketing, and engineering to deliver measurable platform enhancements that reduce friction in regulated environments and scale global member experiences. I am passionate about improving lives through technology with a strong emphasis on user research and high-empathy design.

Experience

Work history, roles, and key accomplishments

Senior Product Owner

Rocket Homes

Dec 2021 - Jul 2025 (3 years 7 months)

Led client experience improvements for ForSaleByOwner.com and Rocket.com, delivering AI-powered onboarding, photo analysis, fraud detection (10% reduction in false positives) and automated support routing to boost engagement and reduce abandonment.

Product Strategy Onboarding Fraud Detection Automation)UX Research API Integration Experimentation AI ML Product Management Product Owner Roadmap Planning B2C Marketing Multivariate Testing

Senior Technical Product Owner

Securian Financial

May 2020 - Dec 2021 (1 year 7 months)

Owned core platform experience for employer insurance customers, prioritizing API and personalization enhancements to reduce friction and ensure regulatory-compliant, high-trust customer journeys.

API Design Prioritization Personalization Regulatory Compliance Stakeholder Management UX collaboration Platform Strategy Roadmapping B2B

Senior Product Owner/Manager

Purpose Brands

Jun 2016 - Apr 2020 (3 years 10 months)

Built and scaled member experience platforms for Anytime Fitness globally, launching geo-personalized onboarding and integrated payment/fitness experiences across iOS, Android and web to improve engagement.

Localization Onboarding UX Experimentation Scaling Product Management Product Strategy B2B2C Marketing Global Team Management Global System Integrators Third Party Integrations

Product owner

Govcio LLC

Aug 2013 - May 2016 (2 years 9 months)

Led the modernization of federal agency portals, streamlining navigation and document retrieval experiences. Applied user research and discovery to improve usability and access to information in complex domains.

Business Systems Analysis Product Owner Scrum Master Prioritization Product Strategy Product Roadmap

Senior Quality Assurance Engineer

Hollstadt Consulting

Nov 2012 - Aug 2013 (9 months)

Reviewed project wireframes, style guides, and user stories and provided gap coverage. Created, reviewed, and executed test cases. Wrote user stories based on epics.

Prioritization Product Strategy Quality Assurance Epics User Stories Use Cases Mathematical Logic

Product Owner

Read Naturally, Inc.

Apr 2007 - Nov 2012 (5 years 7 months)

Designed and led implementation of the Read Naturally Live and Benchmark Assessor Live products, as well as the Read Live SaaS platform. Delivered the One Minute Reader iOS application. Coordinated pilot/beta testing.