Julie Murtaugh
@juliemurtaugh
Senior Product Manager AI-Driven Experiences | Scalable Product Strategy
What I'm looking for
Senior Product Manager with 9+ years of experience leading cross-functional teams to deliver data-informed web and mobile experiences. Proven ability to scale product strategy, optimize client experiences, and drive measurable business outcomes (e.g., 20% cost reduction and 15% velocity increase). Over 2 years of experience leveraging AI/ML to build personalization and optimization flows in fast-paced, high-growth, and regulated environments.
Experience
Work history, roles, and key accomplishments
Sr Product Manager
Rocket Homes
Dec 2021 - Jul 2025 (3 years 7 months)
Remote-First PM focused on scaling client experiences and modernizing legacy platforms. Defined and executed high-impact roadmaps, reducing technical debt and improving release velocity by 15%. Implemented Jira Advanced Roadmaps company-wide to improve planning efficiency. Delivered AI photo analysis pathways and led vendor data integrations to shape strategy. Mentored junior PMs/POs.
Owned core platform experience for employer insurance customers, reducing task friction by 25%. Streamlined end-to-end roadmap execution and enhanced prioritization confidence from 50% to 100% in one year. Cut feature intake-to-delivery time by 2+ weeks. Increased web service performance by 20% through backlog optimization. Proven ability to drive stakeholder confidence in a regulated space.
Sr Product Manager
Purpose Brands
Jun 2016 - Apr 2020 (3 years 10 months)
Built and scaled global member experience platforms supporting 4,000+ fitness locations in high-growth markets. Executed geo-personalized client experience on mobile (iOS/Android) and web, integrating payment/fitness systems. Orchestrated 5+ third-party vendor APIs to enable new monetization features. Launched Anytime Fitness in China via an Azure rebuild and global billing integration.
Education
Degrees, certifications, and relevant coursework
Concordia University, St. Paul
Bachelor of Arts, Marketing Management
2000 - 2003
Grade: 3.82
Activities and societies: Running, Hiking, Camping
Completed a Bachelor of Arts in Marketing Management focusing on marketing principles and management practices.
Inver Hills Community College
Associate of Arts
1997 - 2000
Generals
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