Liz Ryder

Built marketing from the ground up as the first marketing leader; owned strategy, budget, channel mix and vendor spend, and authored the 2026 strategy and quarterly GTM roadmap with the CRO. Launched a quarterly integrated campaign rhythm across three solution lines, combining paid media, email, webinar, event and ABM plays aimed at full buying committees.

Built Veeam's first global ABM programs on 6sense and aligned enterprise sales and marketing leadership behind them, driving an 8-10x increase in marketing-attributed pipeline with no added digital spend. Founded and led the ABM Center of Excellence, setting playbooks and standards adopted by global field teams; ran new-logo and customer expansion programs with Sales and BDRs.

Built an ABM program from scratch at a cybersecurity firm, generating pipeline from a curated target account list, accelerating open opportunities and running customer expansion plays.

Ran integrated, persona-driven campaigns and the quarterly webinar program; built nurture and re-engagement flows, optimized lead flows with marketing ops, and reported pipeline contribution and ROI.

Grew marketing-generated revenue by $6.8M in 12 months for a $40M business unit; built personas and buyer journey maps and guided PPC, SEO and website conversion.

Led the marketing team at a SaaS start-up; built marketing automation with lead scoring and segmentation, and used CPL/CPA and ROI analysis to guide executive budget decisions.

Managed marketing activities for the university, focusing on demand generation and brand awareness.

Managed marketing communications, including campaigns, content, and events.

Managed 47 national and international trade shows a year, from market analysis and budget to execution.

Bachelor of Arts in Marketing Communications from Fort Lewis College.