Open to opportunities

Erin Uribe

@erinuribe

Message

I lead demand generation and revenue operations teams to drive full-funnel pipeline growth.

United States

Message

What I'm looking for

I’m looking to lead demand gen and revenue operations with tight Sales alignment—owning full-funnel ABM, CRM/forecasting rigor, and AI-enabled GTM workflows—while building teams that deliver measurable pipeline, velocity, and revenue.

I’m a demand generation and revenue operations leader with 20+ years owning pipeline creation, progression, and closed revenue across complex B2B environments in energy, healthcare, tech, and media. I’ve contributed to $330M in total closed revenue at Enel North America through disciplined demand generation and field marketing execution, and I’ve helped deliver $10M+ in closed revenue at an early-stage energy-tech platform by building integrated GTM motion and aligning tightly with Sales leadership around shared pipeline accountability.

I build high-performing teams and execute full-funnel ABM and integrated campaign strategies—translating revenue goals into regional pipeline plans, capacity models, and investment strategies. My strengths span digital strategy and performance marketing, CRM architecture across HubSpot and Salesforce, AI-enabled GTM workflows (including RAG pipeline development in Azure), and executive reporting; I’ve also driven measurable outcomes like improving pipeline velocity by 40% and increasing win rates by 60% through better GTM documentation, sales enablement, and forecast-aligned execution.

Experience

Work history, roles, and key accomplishments

VP, Marketing & Revenue Operations

PearlX

Apr 2024 - Dec 2025 (1 year 8 months)

Owned GTM strategy across brand, demand generation, partner marketing, and sales enablement, driving qualified meetings and $10M+ in total closed revenue. Built pipeline forecasts and board-level reporting in partnership with Sales and Finance while creating partner playbooks and executive thought leadership.

GTM Strategy Demand Generation ABM Partner Marketing Sales Enablement Executive Reporting CRM Architecture Event Planning AI Enabled GTM Workflows

Director, Demand Generation

Enel North America

May 2022 - Dec 2023 (1 year 7 months)

Led B2B demand generation and ABM programs contributing to $330M in total closed revenue and improving pipeline velocity by 40%. Partnered with Sales Operations and Finance to improve pipeline predictability and accelerate lead-to-close cycles, increasing win rates by 60%.

Demand Generation ABM Field Marketing Funnel Optimization Executive Reporting CRM Operations

Sr. Director, Marketing & Communications

Sunrun

Dec 2020 - Apr 2022 (1 year 4 months)

Led marketing operations, partner communications, and sales enablement for Sunrun, growing the channel partner program by 30%. Developed executive messaging and supported revenue forecasting and GTM performance optimization during rapid organizational change.

Marketing Operations Channel Partner Management Sales Enablement Revenue Forecasting GTM Performance Optimization Partner Communications

Partner, Client Services

Dovetail Solutions

Mar 2020 - Dec 2020 (9 months)

Advised healthcare, SaaS, and government clients on GTM strategy and brand positioning during COVID-19 market disruption. Led Sacramento market expansion while managing digital advertising and crisis communications across an active client portfolio.

GTM Strategy Positioning Market Expansion Digital Advertising Crisis Communications Client Advisory Account Management Stakeholder Management

Advanced Platforms Director

Comcast NBCUniversal

Jan 2019 - Mar 2020 (1 year 2 months)

Drove a 60% increase in CTV product adoption by implementing first-party IP data targeting across B2B and B2C brand partnerships. Produced attribution analytics and performance reporting to refine campaign strategy and audience segmentation for senior stakeholders.

CTV Advertising Attribution Analytics Segmentation performance reporting Digital Strategy

Director, Marketing & Revenue Operations

Cedar Point

Jan 2017 - Jan 2019 (2 years)

Grew census, referral base, and length of stay by 30% through targeted outreach and referral partner management in a regulated healthcare environment. Collaborated with the COO on revenue operations and forecasting, managed department P&L, and led acquisition of a new facility that doubled organizational capacity.

Healthcare Revenue Operations Referral Partner Management Length Of Stay Management Forecasting P&L management Crisis Communications

Senior Account Executive

CBS Radio

Jan 2015 - Jan 2017 (2 years)

Managed advertiser relationships across broadcast, digital, and events, developing integrated marketing programs tied to client revenue goals and timelines. Built new business through consultative outside sales, cold outreach, and networking.

Outside Sales Account Management Integrated Marketing Event Marketing Consultative Selling Networking