Danielle Nicholls
@daniellenicholls
I build brands, partnerships, and growth programs across wine, hospitality, wellness, and entrepreneurship.
What I'm looking for
I lead sales and marketing at The Living Vine, Ontario's leading portfolio of premium organic, biodynamic and natural wines, connecting producer stories and brand priorities to local commercial opportunities across restaurant, trade and private-client channels.
I've built and operated businesses spanning hospitality, fitness, art and consumer products—from co-owning SYNONYM, an independent café, restaurant and wine bar, to launching KeepFit Women's Whitby and Oshawa division and founding Avery Quinn Designs. I also launched Journey Drinks and grew revenue by 400% in its first year through targeted marketing and partnerships with high-end restaurants and bars.
I bring an operator's perspective to brand strategy, experiential marketing, partnerships, events, digital communications and local market growth. With WSET Level 4 Diploma and Certified Sommelier credentials, I create customer experiences that build trust around brands and support sustainable growth.
Experience
Work history, roles, and key accomplishments
• Launched and operate the Whitby and Oshawa division of a women’s fitness company.
• Oversee local P&L, marketing strategy, customer acquisition, partnerships, programming, events and client experience.
• Develop and launch seasonal programs using local market insights, pricing analysis, performance data and customer feedback.
• Manage digital marketing, email campaigns, social media, sales pr
Avery Quinn Designs (www.averyquinn.ca) is a boutique art and design brand I founded during my maternity leave as a creative outlet and it quickly evolved into a growing business rooted in my lifelong love of interiors, art, and intentional living. We offer premium, high-quality art prints that are both accessible and thoughtfully curated, bridging the gap between designer taste and everyday budge
• Lead sales and marketing activity for Ontario's leading portfolio of premium organic, biodynamic and natural wines.
• Develop and execute market initiatives across restaurant, trade and private-client channels, connecting producer stories and brand priorities to local commercial opportunities.
• Build and maintain relationships with sommeliers, buyers, restaurant operators, private clients and
• Co-owned and operated an independent café, restaurant and wine bar in Hamilton, overseeing business strategy, financial performance, staffing and day-to-day operations.
• Managed wine buying, supplier relationships, procurement, inventory, pricing, menu development and staff education.
• Developed events, partnerships and marketing initiatives that strengthened the business’s position within H
Through art, events and shared stories, I worked to help eradicate barriers that exist for women in the restaurant industry.
Worked as Manager / Sommelier at Montgomery's Restaurant.
Conceptualized and launched Journey Drinks, a line of natural and flavorful syrups and garnishes for bartenders and chefs; grew revenue by 400% in the first year through targeted marketing and strong partnerships with high-end restaurants and bars
Led event sales and strategic account development across a portfolio of luxury restaurant and event venues, managing large-scale corporate, private, and experiential bookings. Worked closely with clients, agencies, and internal leadership to position venues as premier destinations for high-profile events while supporting revenue growth through relationship-driven sales.
Key responsibilities & imp
Worked as Assistant General Manager at UNA Pizza + Wine.
Worked as Sales and Marketing Manager at Janice Beaton Fine Cheese.
Worked as Territory Sales Manager at Mark Anthony Group.
Worked as Fine Wine Sales Sommelier at Mark Anthony Group.
Worked as Social Media Manager at CRUSH Wine Bar.
• Implemented communication initiatives: internal newsletters, external and internal blogs, twitter accounts, Facebook groups and internal research communities and forums
• Planned and advertised the ACM-International Computer Programming Contest for over 2,000 international students in Harbin, China to attract top talent and spread awareness for IBM’s key Smarter Planet initiative
• Monitored c
Education
Degrees, certifications, and relevant coursework
OCAD University
Certificate, Digital Communication and Media/Multimedia
2011 - 2012
Western University
Certificate with Distinction, Professional Writing
2006 - 2011
Western University
4-year Hons. Bachelor of Arts, Media and Communications
2006 - 2011
Western University
Bachelor of Arts, Media and Communications
2006 - 2011
Completed a 4-year Honours Bachelor of Arts in Media and Communications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
keepfitwomen.comPortfolio
averyquinn.caJob categories
Skills
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