Skip to main content
Danielle NichollsDN
Open to opportunities

Danielle Nicholls

@daniellenicholls

I build brands, partnerships, and growth programs across wine, hospitality, wellness, and entrepreneurship.

Canada
Message

What I'm looking for

I'm looking to build brands, partnerships and commercially useful programs where I can combine strategy with hands-on execution, customer experience, events and local market growth across hospitality, wine, wellness or entrepreneurial businesses.

I lead sales and marketing at The Living Vine, Ontario's leading portfolio of premium organic, biodynamic and natural wines, connecting producer stories and brand priorities to local commercial opportunities across restaurant, trade and private-client channels.

I've built and operated businesses spanning hospitality, fitness, art and consumer products—from co-owning SYNONYM, an independent café, restaurant and wine bar, to launching KeepFit Women's Whitby and Oshawa division and founding Avery Quinn Designs. I also launched Journey Drinks and grew revenue by 400% in its first year through targeted marketing and partnerships with high-end restaurants and bars.

I bring an operator's perspective to brand strategy, experiential marketing, partnerships, events, digital communications and local market growth. With WSET Level 4 Diploma and Certified Sommelier credentials, I create customer experiences that build trust around brands and support sustainable growth.

Experience

Work history, roles, and key accomplishments

KeepFit Women logoKW
Current

Owner Whitby/Oshawa - CPT

Aug 2025 - Present (1 year)

• Launched and operate the Whitby and Oshawa division of a women’s fitness company.

• Oversee local P&L, marketing strategy, customer acquisition, partnerships, programming, events and client experience.

• Develop and launch seasonal programs using local market insights, pricing analysis, performance data and customer feedback.

• Manage digital marketing, email campaigns, social media, sales pr

Avery Quinn Designs logoAD
Current

Owner

Feb 2024 - Present (2 years 6 months)

Avery Quinn Designs (www.averyquinn.ca) is a boutique art and design brand I founded during my maternity leave as a creative outlet and it quickly evolved into a growing business rooted in my lifelong love of interiors, art, and intentional living. We offer premium, high-quality art prints that are both accessible and thoughtfully curated, bridging the gap between designer taste and everyday budge

The Living Vine Inc logoTI
Current

Sales Marketing Manager

Feb 2018 - Present (8 years 6 months)

• Lead sales and marketing activity for Ontario's leading portfolio of premium organic, biodynamic and natural wines.

• Develop and execute market initiatives across restaurant, trade and private-client channels, connecting producer stories and brand priorities to local commercial opportunities.

• Build and maintain relationships with sommeliers, buyers, restaurant operators, private clients and

SYNONYM logoSY

Owner

Feb 2020 - Dec 2022 (2 years 10 months)

• Co-owned and operated an independent café, restaurant and wine bar in Hamilton, overseeing business strategy, financial performance, staffing and day-to-day operations.

• Managed wine buying, supplier relationships, procurement, inventory, pricing, menu development and staff education.

• Developed events, partnerships and marketing initiatives that strengthened the business’s position within H

Journey Drinks Inc logoJI

Owner

Jan 2016 - Nov 2017 (1 year 10 months)

Conceptualized and launched Journey Drinks, a line of natural and flavorful syrups and garnishes for bartenders and chefs; grew revenue by 400% in the first year through targeted marketing and strong partnerships with high-end restaurants and bars

Chase Hospitality Group logoCG

Event Sales Manager

Aug 2016 - May 2017 (9 months)

Led event sales and strategic account development across a portfolio of luxury restaurant and event venues, managing large-scale corporate, private, and experiential bookings. Worked closely with clients, agencies, and internal leadership to position venues as premier destinations for high-profile events while supporting revenue growth through relationship-driven sales.

Key responsibilities & imp

IBM Canada Ltd. logoIL

Corporate Communications Specialist

May 2009 - Sep 2010 (1 year 4 months)

• Implemented communication initiatives: internal newsletters, external and internal blogs, twitter accounts, Facebook groups and internal research communities and forums

• Planned and advertised the ACM-International Computer Programming Contest for over 2,000 international students in Harbin, China to attract top talent and spread awareness for IBM’s key Smarter Planet initiative

• Monitored c

Education

Degrees, certifications, and relevant coursework

OU

OCAD University

Certificate, Digital Communication and Media/Multimedia

2011 - 2012

WU

Western University

Certificate with Distinction, Professional Writing

2006 - 2011

WU

Western University

4-year Hons. Bachelor of Arts, Media and Communications

2006 - 2011

Western University logoWU

Western University

Bachelor of Arts, Media and Communications

2006 - 2011

Completed a 4-year Honours Bachelor of Arts in Media and Communications.

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan