Caroline Fernandez

I lead market development initiatives and coordinate multidisciplinary projects, with a clear focus on brand growth and visibility. I’m recognized for my organizational skills, analytical mindset, and ability to manage multiple priorities with a proactive, results-oriented approach.

In my role as a Private Imports and Atlantic Manager, I implemented a new private import system in Quebec and developed/commercialized products across the Atlantic provinces. I manage product selection, pricing, submissions, and sales performance tracking, while coordinating logistics and administrative operations to support product launches end-to-end.

I also plan and coordinate marketing initiatives—newsletters, events, and producer visits—and I support both producers and sales teams throughout every stage of commercialization. Previously, as a Quebec and Atlantic Coordinator, I opened and developed markets, managed supplier relationships and tender follow-ups, and coordinated private import operations (orders, compliance, and inventory management).

Earlier, I built strong operational and customer-facing foundations through roles including Portfolio Coordinator, Product Director Assistant, and Supervisor positions. Across these experiences, I’ve maintained databases, created web content and presentations, managed budgets and bank accounts, and ensured organization, prioritization, and high-quality execution in fast-paced environments.