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Abby Hornell-Kennedy

@abbyhornell-kennedy

Marketing Manager at Authentic Wine & Spirits driving up to 70% year-over-year brand growth through data-informed marketing.

Canada

Message

At Authentic Wine & Spirits, I lead multi-year marketing and communications strategy for a portfolio of 25+ brands. I plan and execute campaigns with budgets of $800K+ per brand, using performance reporting and market insights to refine go-to-market strategies that have driven brand growth up to 70% year-over-year.

Previously, at Valens Agritech, I managed 10+ national product launches and brand transitions and improved submission workflow efficiency by ~20%. At Mark Anthony Wine & Spirits, I developed national marketing strategies and activation plans, managed budgets of up to $500K per brand, and supported launches, forecasting, and regional programming.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Authentic Wine & Spirits

Jun 2023 - Present (3 years 4 months)

Lead strategy development of multi-year marketing and communications strategy for a portfolio of 25+ brands, managing budgets of $800K+ per brand and driving brand growth up to 70% year-over-year.

Marketing Strategy Campaign Management Budget Management performance reporting Data Analysis Social Media Strategy Team Leadership

Sales & Submission Manager

Valens Agritech

Apr 2022 - Feb 2023 (10 months)

Managed 10+ national product launches and brand transitions, coordinating cross-functional stakeholders and improving submission workflow efficiency by ~20%.

Project Management Stakeholder Coordination Process Optimization Product Launch Regulatory Compliance

Trade Marketer, Atlantic Canada

Mark Anthony Wine & Spirits

Jan 2020 - Apr 2022 (2 years 3 months)

Developed and executed national marketing strategies and activation plans, managing budgets up to $500K per brand and building strong relationships with regulatory partners and clients.

Marketing Strategy Budget Management Vendor coordination Relationship Management Market Analysis

Server

Burdock

Jun 2019 - Jan 2020 (7 months)

Delivered high-quality customer experience and brand representation in a fast-paced environment, leveraging product knowledge and consultative selling to drive engagement and increase sales.

Cash Handling Customer Service Consultative Selling POS Operation