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Marina Pavlovic

@marinapavlovic

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Marketing project and operations leader with 13+ years of experience

United Kingdom

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What I'm looking for

I am looking for a collaborative, fast-paced role focused on delivery and client engagement.

With over 13 years of experience in project and operations management, I have successfully delivered complex, cross-sector initiatives across international teams. My expertise lies in digital transformation, stakeholder management, and project delivery, where I have partnered with government entities, NGOs, and the private sector to drive sustainable impact. I take pride in my ability to connect people, processes, and progress, ensuring that projects are executed smoothly and efficiently.

As an Independent Consultant, I have been instrumental in guiding SMEs and startups through their digital transformation journeys. My approach is calm and solutions-oriented, focusing on clarity, trust, and collaboration. I have a strong track record in managing project timelines, scopes, and resources, utilising tools like Notion, Trello, and Monday to align systems with business goals. My communication style is coaching-led, fostering long-term trust and guiding clients through marketing decisions with structured planning and honest feedback.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Brand Strategy/ Project Lead

Current

Independent Consultant

Jan 2024 - Present (1 year 8 months)

Partnered with SME businesses and startups on digital transformation, brand positioning, marketing transformation, project planning and execution. Led cross-functional coordination and public-private dialogue across clients in the UK and Serbia, applying results-based delivery frameworks.

Digital Transformation Positioning)Marketing Transformation Project Planning Marketing Automation SaaS Platforms Notion Trello Monday ClickUp

Marketing Project Manager

We are PF

Aug 2024 - Mar 2025 (7 months)

Guided 16 small and mid-sized businesses through digital marketing transformation with structured planning and data-driven insights. Delivered integrated campaigns, managing timelines, team coordination, and execution through work management systems.

Digital Marketing Campaign Management Team Coordination Budget Management AI Literacy Monday Slack Google Workspace Jira

Principal Advisor Brand Reputation

Rio Tinto

Apr 2023 - Mar 2024 (11 months)

Led brand and stakeholder strategy for the European minerals group, with risk mitigation in mind, especially relating to local public acceptance during JV brand rollout. Developed brand and product messaging strategies based on audience insights and competitor research to support long-term trust and stakeholder alignment.

Brand Strategy Stakeholder Management Risk Mitigation Product Messaging Audience Research Budget Management Change Management

Account Management

OMD Int/OMG/Dentsu

Jan 2012 - Mar 2023 (11 years 2 months)

Planned and managed multi-channel marketing operations (SEO, email, paid media) for leading brands like IKEA, Audible, and Apple, from campaign planning to hit business KPIs. Led marketing and delivery operations across digital projects for global brands, including campaign planning & activation, stakeholder coordination, and process improvement.