daniel diyepriye

Contract commercial engagement advising founders and CFOs of £12M+ ARR Shopify merchants on financing structures. Built outbound playbook, ICP scoring model, and enrichment stack.

Advise on ICP identification, cold outreach cadences, and creator-led distribution strategy for a short form video clipping platform. Provide direct working knowledge of TikTok Shop and creator commerce distribution.

Scaled from zero to £1M ARR at 5.15% conversion and 50% week-on-week growth, leading a cross-functional team of 30. Negotiated direct manufacturing partnerships in China, structuring a $3.56M proforma purchase order financed on trade credit terms.

Retained on a paid contract to convert UK-based high-net-worth investors into the Bank of Ghana Diaspora Bond issuance. Closed the £500K first-client subscription in the pilot window.

Built £720K ARR from zero as first commercial hire, with 85% self-sourced pipeline and 120-135% quota across four years. Wrote GTM playbook, ICP framework, and outbound stack.

Built the brand from zero to £2M revenue at 400% YoY across three consecutive years, exiting in 2024. Directed full visual identity, designed all products, and ran lifecycle marketing achieving 3x ROAS on £200K monthly paid media.

Managed a named-account patch of enterprise advertisers across UK and EMEA on a publicly-traded SaaS platform. Exceeded quota through consultative selling to VP-level buyers and ran 6-9 month enterprise sales cycles.

Pursued a Bachelor of Science in Business Management and Economics.