Open to opportunities

Kwame Afeku

@kwameafeku

Commercial partnerships and client success professional driving ecommerce growth, stakeholder engagement, and premium brand experience.

United Kingdom

Message

What I'm looking for

I’m looking for remote or hybrid opportunities where I can lead partnerships and client success, drive ecommerce and brand strategy, and improve customer experience through strategic communication, relationship-led growth, and practical operational delivery—ideally within stakeholder-focused organisations.

I’m a commercial and partnerships professional with 10+ years’ experience across ecommerce, stakeholder engagement, business development, customer success, brand strategy, operational delivery, and relationship management. I’m known for relationship-led business development, territory growth, customer experience, and operational coordination in fast-paced environments.

I’ve delivered standout commercial results, including “up to 160% commercial performance delivery,” increasing regional market share by “32.6%,” and boosting partner profitability by “129%” through retail activation. I’ve built long-term client and partner relationships across retail, media, technology, housing, and ecommerce, and my founder experience strengthened my expertise in brand positioning, audience engagement, digital campaigns, supplier management, and premium customer experience.

Most recently, I’ve led European business development and partnership engagement for a premium Ghanaian shea butter supplier—managing B2B relationships, supporting ESG-focused positioning, and coordinating onboarding and trade representation. I’m currently seeking remote or hybrid opportunities within partnerships, customer success, ecommerce, transformation, brand strategy, media, or stakeholder-focused organisations.

Experience

Work history, roles, and key accomplishments

Current

European Commercial Consultant

Current

Baraka Shea Butter

Jan 2025 - Present (1 year 5 months)

Led European business development and partnership engagement for a premium Ghanaian shea butter supplier, supporting cosmetic, beauty, and personal care manufacturers. Managed B2B relationships across UK and European markets and coordinated onboarding and ESG-focused brand positioning, representing the company at international trade events.

Business Development Partnerships B2B Sales Customer Onboarding Pricing Strategy Supplier Management

Territory Activation Executive

Philip Morris International

Apr 2022 - Dec 2025 (3 years 8 months)

Managed strategic retail and stakeholder relationships across London and surrounding territories, delivering customer engagement and brand activation initiatives across B2B and consumer environments. Supported partner growth through onboarding, relationship management, operational support, training, and cross-functional collaboration to optimize commercial performance.

Account Management Stakeholder Engagement Brand Activation Customer Engagement Operational Support Training Cross Functional Collaboration Commercial Operations

Remote Activation Executive

Philip Morris International

Jan 2021 - Jan 2022 (1 year)

Supported remote activation and customer engagement initiatives to improve partner and territory performance. Contributed to stakeholder-focused relationship management and operational coordination.

Remote Engagement Stakeholder Management Partner Management CRM Reporting

Consumer Engagement Executive

Philip Morris International

Jan 2019 - Jan 2021 (2 years)

Delivered activation campaigns that increased retail partner profitability by 129% through consultative engagement and product education. Supported customer retention and growth using relationship-led communication and ongoing customer support.

Customer Success Customer Retention Consultative Selling Product Education Relationship Led Communication CRM

Data Analyst & Network Operations

Babcock International

Jan 2018 - Jan 2019 (1 year)

Supported Heathrow Airport operations through real-time operational data analysis and reporting. Assisted with operational coordination and performance monitoring to inform mission-critical decision-making.

Operations Analysis Reporting Performance Monitoring Decision Support Excel Operational Coordination

Business Development & Recruitment Consultant

Easy Web Group

Jan 2017 - Jan 2018 (1 year)

Developed B2B partnerships across technology and hospitality sectors and presented workforce/recruitment solutions to enterprise and mid-tier clients. Managed relationship pipelines, client engagement, and commercial communications to support account growth.

B2B | Partnerships Account Development Client Presentations Pipeline Management Stakeholder Engagement Relationship Management

Head of Accommodation & Business Development Manager

British Study Centres

Jan 2015 - Jan 2017 (2 years)

Negotiated and secured the organization’s first international franchise partnership, supporting new business growth. Managed accommodation operations including supplier relationships, site compliance and security, and customer service delivery while overseeing operational improvements.

Business Development Operations Management & Compliance Security Systems Customer Service

Senior Recruitment Consultant

Blue Arrow (Impellam Group)

Jan 2014 - Jan 2015 (1 year)

Managed full-cycle recruitment and client relationship management across national accounts, including candidate sourcing and onboarding. Coordinated with stakeholders and supported commercial delivery and account management performance.

Full cycle Recruitment Client Relationship Management Stakeholder Management Candidate Sourcing Onboarding Account Management Pipeline Management

Founder / Director

Tab Adverts Media & EGO Pack Ltd

Jan 2012 - Jan 2015 (3 years)

Founded and scaled student-focused digital media platforms and promotional campaigns, securing strategic partnerships with national brands and organizations. Managed business operations, campaign coordination, relationship development, and branded audience engagement initiatives.

Brand Partnerships Digital Campaigns Content Strategy Audience Engagement Partner Management Social Media

Resident Officer

UPP Oxford Brookes University

Jan 2007 - Jan 2013 (6 years)

Delivered housing and resident support services across a 750-resident university accommodation site. Managed welfare, customer enquiries, operational incidents, and compliance processes, training and supervising staff and producing reports for senior management.

Resident Services Customer Support Compliance Management Incident Management Operational Reporting Welfare