Omar Campbell
@omarcampbell
Growth Marketing Lead driving multi-million pound revenue growth for eCommerce and DTC brands through CRO, SEO, and performance marketing systems.
United KingdomWhat I'm looking for
I’m a Growth Marketing Lead and strategist with 8+ years’ experience scaling eCommerce and DTC brands, alongside service-based businesses, by aligning performance marketing, CRO, SEO, and automated systems.
I’ve delivered 9x revenue growth and multi-million pound revenue generation while working with founders and leadership teams to turn strategy into measurable execution across acquisition, conversion, and retention.
My approach is data-led and commercially focused. I use CRO to optimise UX/UI and improve conversion rates, technical SEO to drive high-intent traffic, and paid media to scale customer acquisition and ROAS. I also build retention and automation systems to increase LTV and reduce CAC.
Selected impact:
Increased revenue and lead volume by 171% through funnel and customer journey optimisation
Delivered a 62% conversion lift through UX/UI improvements and CRO
Achieved 4.37x ROAS and scaled customer acquisition through performance marketing
Built CRM, automation, and retention systems using Klaviyo, GoHighLevel, and Zapier
Developed GA4 and Looker Studio dashboards for real-time performance tracking
Experience
Work history, roles, and key accomplishments
Business Growth Partner
Omar Campbell
Oct 2024 - Present (1 year 7 months)
Partnered with founders to lead growth and performance initiatives, aligning marketing systems and technical execution to lower CAC and increase LTV. Built scalable automation to improve lead flow, retention, and operational efficiency.
Growth & Digital Strategy Lead
SKN Plus
Nov 2022 - Oct 2024 (1 year 11 months)
Led a full-funnel digital strategy and brand repositioning that drove a 9x revenue increase over 24 months. Improved ROAS to 4.37x, increased total lead volume by 171%, and scaled local visibility by 540% through targeted Google Business Profile and SEO.
E-Commerce Growth Lead
Greyhaze
Jun 2021 - Oct 2022 (1 year 4 months)
Managed a technical growth roadmap and led CRO and SEO initiatives tied to revenue goals. Improved LCP by 40%, increased mobile conversion by 62%, reduced operating costs by £4k/month, and grew organic traffic by 42% via technical SEO.
Delivered data-led SEO, paid media, and CRO to grow e-commerce and service brands. Built automated retention funnels and email workflows to increase customer LTV across WordPress, Shopify, and related platforms.
Education
Degrees, certifications, and relevant coursework
Omar hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Portfolio
omarcampbell.co.uk/case-studiesSalary expectations
Social media
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Skills
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