Open to opportunities

Omar Campbell

@omarcampbell

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Growth specialist delivering CRO-led, full-funnel revenue growth and scalable marketing systems.

United Kingdom

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What I'm looking for

I’m looking to lead performance-led growth that unites CRO, paid media, SEO, and automation—so we lower CAC, raise LTV, and build scalable systems. I thrive partnering with marketing, dev, and leadership to deliver measurable revenue impact.

I’m a Growth Specialist & Strategic Consultant with 8+ years’ experience scaling e-commerce and service-based businesses. I’ve delivered 9x revenue growth and £1M+ in bookings & sales by aligning performance-led strategy, CRO, and automated operational systems.

I combine high-level digital strategy with hands-on execution—running Meta and Google performance campaigns, improving conversion funnels through data-led testing, and strengthening technical SEO and local search. I’m especially proud of results like a 62% conversion-rate lift, 171% more leads after a redesign, and 540% visibility growth through systemisation and operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Business Growth Partner

Current

Omar Campbell

Oct 2024 - Present (1 year 6 months)

Lead full-funnel marketing and operational growth for e-commerce and service businesses, aligning performance strategy with scalable systems to reduce CAC and increase LTV. Delivered £1M+ in bookings and sales across client engagements through CRO, SEO, paid media, and automation.

Full Funnel Marketing Lead Generation SEO Marketing Automation Data & Analytics Meta Ads Google Ads A B Testing

Growth & Digital Strategy Lead

SKN Plus

Feb 2021 - Oct 2024 (3 years 8 months)

Led brand repositioning and digital transformation, driving 9x revenue growth over two years. Redesigned conversion journeys (+171% leads), built full-funnel attribution, and scaled high-intent local visibility (+540% on Google Business Profile) to achieve 4.37x ROAS and 124% client growth in 4 months.

Growth Strategy Local SEO Google Business Profile ROAS Marketing Systems

E-Commerce Growth Lead

Greyhaze

Jun 2021 - Oct 2022 (1 year 4 months)

Improved site and conversion performance by optimizing legacy scripts and UX/UI, increasing LCP by 40% and mobile conversion by 62%. Reduced reliance on external agencies to save £4k+ per month and grew organic performance (42% traffic lift; 300+ commercial keywords ranked).

Performance Optimization Conversion Optimization Technical SEO Organic Growth Keyword Research

Digital Marketing Freelancer

Omar Campbell

May 2017 - Jun 2021 (4 years 1 month)

Drove measurable growth for e-commerce and service clients using data-led SEO, paid media, and conversion rate optimisation. Improved organic visibility via technical SEO audits, optimized Meta campaigns for ROAS and CAC, and increased LTV with automated email and retention funnels.

Technical SEO Conversion Rate Optimization Meta Ads Email Automation Lead Nurturing

Digital Marketing Freelancer

Freelancer

May 2017 - Jun 2021 (4 years 1 month)

Drove measurable growth for e-commerce and service clients through data-led SEO, paid media, and CRO. Improved organic visibility via technical SEO audits, optimized Meta campaigns for ROAS and CAC reduction, and increased LTV with automated email retention funnels.

Technical SEO Conversion Rate Optimization (CRO)Paid Media Marketing Automation Landing Page Optimization Lead Generation