Open to opportunities

Daniel Crawford

@danielcrawford

Message

Experienced SaaS and fintech senior account executive who consistently exceeds quota and builds scalable GTM motions.

Canada

Message

What I'm looking for

I'm seeking a sales leadership role in SaaS/Fintech with high-growth GTM responsibilities, strong team coaching, and measurable quota ownership.

I am an experienced sales leader specializing in SaaS and fintech, with a consistent history of overachievement in net-new sales roles.

I built and executed go-to-market motions from scratch, sourced over $3M in opportunities, and closed significant ARR across multiple companies.

I've led and scaled teams, running performance reviews, training sessions and top-of-funnel programs while contributing to marketing and product collaborations to accelerate growth.

My strengths include outbound motion development, large average deal sizes, rapid sales cycles, and proficiency with core sales platforms and tools.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Executive

Current

Nutcache

Aug 2024 - Present (1 year 2 months)

Built and executed the Rest of Canada GTM motion from scratch, closing $351K in new ARR YTD, generating 150+ opportunities and sourcing over $3M in pipeline with an average deal size of $20K.

SaaS Sales Outbound Prospecting Pipeline Development Go To Market Strategy Account Executive Deal Negotiation CRM (Salesforce)

Senior Account Executive

Journey Capital

Apr 2023 - Aug 2024 (1 year 4 months)

Closed SMB lending opportunities (MCA, loans, LOCs) with a ~70/30 inbound/outbound mix, averaging $45K per deal and achieving 193% attainment in 2023 and 104% in 2024.

Outbound Sales Inbound Sales Pipeline Management Closing CRM (Salesforce)Sales Targets

Senior Account Executive

Alternative Payments

Oct 2022 - Apr 2023 (6 months)

Prospected SMB accounts with a 100% outbound approach, averaged $35K ARR per deal with a 45-day sales cycle, and established a channel partnership that drove 90+ inbounds in two months.

Payments Invoice Factoring Outbound Sales Channel Partnerships SMB Sales Pipeline Development Negotiation CRM

Team Lead, Mid-Market Account Executive

Clearco

Feb 2021 - Oct 2022 (1 year 8 months)

Led teams to exceed targets (141% in 2022; 211% as EMEA manager), managed deal reviews and coaching, and closed average deals of $110K versus a $60K target for mid-market merchants.

Team Leadership Sales Coaching Pipeline Management Mid Market Sales Performance Metrics CRM

Team Lead - Enterprise BDR

Conexiom

Jan 2020 - Jan 2021 (1 year)

Scaled BDR team from 4 to 30, consistently ranked top performer, and led campaigns and training to drive prospecting effectiveness across enterprise accounts.

Business Development Scaling Teams Prospecting Sales Training Campaign Management SDR Leadership KPI Tracking

Senior Business Development Representative

Conexiom

Apr 2019 - Jan 2020 (9 months)

Generated $11M in pipeline, created 105 opportunities and $1.2M closed revenue, achieving 162% of target while prospecting into accounts over $750M ARR.

Pipeline Generation Lead Qualification CRM (Salesforce)Targeting O&G Chemicals Manufacturing