Open to opportunities

Tristan Read

@tristanread

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Results-driven sales professional with 11+ years in B2B SaaS.

Canada

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What I'm looking for

I am looking for a role that fosters growth, collaboration, and innovation in a dynamic environment.

I am a results-driven sales professional with over 11 years of experience in B2B SaaS, specializing in full-cycle sales, new logo acquisition, and account expansion. My proven track record includes consistently exceeding revenue targets and managing complex sales cycles for mid-market and enterprise clients. I thrive in consultative selling environments, building strong relationships with decision-makers and leveraging AI-powered solutions to deliver exceptional value.

In my most recent role as an Account Executive at ThoughtExchange, I owned the full-cycle sales process, achieving over 100% of my sales quota in 4 of the last 8 quarters. I successfully managed a $1M+ pipeline and negotiated high-value deals, demonstrating my ability to drive customer success and revenue growth. My experience leading teams and mentoring others has also contributed to significant improvements in retention rates and upsell conversions.

Experience

Work history, roles, and key accomplishments

Current

Account Executive

Current

ThoughtExchange

Jan 2023 - Jan 2025 (2 years)

Responsible for full-cycle sales, including prospecting and closing new business in SMB, mid-market, and enterprise segments. Consistently exceeded sales targets with a strong focus on high-value deals and C-suite negotiations.

B2B SaaS Sales Pipeline Development Salesforce Negotiation MEDDPICC Framework Account Expansion Customer Success Strategic Selling

Team Lead, Account Management

ThoughtExchange

Jan 2019 - Feb 2023 (4 years 1 month)

Led a team of Account Managers overseeing a significant revenue portfolio. Improved retention rates and trained team members, resulting in promotions and increased upsell conversions.

Account Management Team Leadership Revenue Retention Customer Relationship Management

Sr. Account Manager

ThoughtExchange

Feb 2017 - Jan 2019 (1 year 11 months)

Managed high-value enterprise accounts, securing multi-year contracts and conducting strategic business reviews that significantly increased product adoption and engagement.

Enterprise Account Management Contract Negotiation Strategic Business Reviews Sales Strategy Customer Engagement Relationship Building

Customer Success Manager

ThoughtExchange

Oct 2013 - Feb 2017 (3 years 4 months)

Focused on customer satisfaction and retention through training and onboarding support. Developed engagement plans that increased product adoption and demonstrated value.

Customer Success Onboarding Engagement Customer Retention Relationship Management SaaS Solutions Customer Support

Education

Degrees, certifications, and relevant coursework

Thompson Rivers University

Bachelor of Tourism Management, Tourism Management

2007 - 2011

Activities and societies: Major in Adventure focused on outdoor guiding in skiing, mountaineering, rock climbing, kayaking, and backcountry hospitality operations. Minor in Entrepreneurship concentrated on strategic operations, small business startups, and risk management.

Completed a comprehensive program focused on tourism industry leadership, emphasizing sustainability, entrepreneurship, and innovation. Gained practical skills and theoretical knowledge through hands-on learning and industry-connected experiences, preparing for diverse roles in business and tourism.