Open to opportunities

daniela bruno

@danielabruno

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Strategic marketing and brand leader driving DTC growth and omnichannel impact.

Colombia

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What I'm looking for

I seek a senior marketing role where I can lead brand and DTC growth with data-driven strategy, cross‑functional collaboration, and opportunities to scale teams and campaigns across markets.

I am a marketing and brand management leader with a Master’s in Luxury & Fashion Brand Management and over nine years of experience building fashion, luxury, FMCG, and entertainment brands through data-driven marketing and storytelling.

I have led go-to-market and DTC strategies that delivered measurable results, including a 140% YoY sales increase, 150% ROI improvements, and management of multi-million-dollar budgets while driving CRM, influencer, and omnichannel campaigns across multiple markets.

I thrive on turning consumer insights into scalable growth, optimizing budgets and team workflows, and mentoring cross-functional teams to deliver timely, high-impact campaigns that improve engagement, retention, and revenue.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

LuxuryBrands

Jan 2025 - Present (8 months)

Spearheaded brand positioning and go-to-market strategies for global wine & spirits, delivering a 140% YoY sales increase and optimizing a $5M budget to improve marketing ROI and campaign reach.

Brand Strategy GTM Budget Management Influencer Marketing CRM Market Research Campaign KPI Frameworks

Senior Marketing Project Manager

Páramo Presenta

Jan 2024 - Jan 2025 (1 year)

Led 360° omnichannel strategies across FMCG, fintech, retail, beauty and fashion clients, driving a 20% revenue increase through upsell/cross-sell and improving campaign efficiency across multi-industry projects.

Project Management CRM Paid Media Influencer Management Campaign Tracking

Global Direct Marketing Coordinator

Balenciaga

Jul 2022 - Sep 2023 (1 year 2 months)

Orchestrated multi-channel CRM and lifecycle marketing, increasing open rates by 22% and repeat purchases by 10%, and drove a 35% uplift in campaign engagement with localized DTC strategies across key markets.

CRM Email Marketing SMS Marketing DTC Marketing Segmentation Lifecycle Marketing Localization

Marketing & Growth Director

Match Agency

Sep 2020 - Nov 2021 (1 year 2 months)

Directed go-to-market and growth strategies for 10+ DTC fashion brands across 6 countries, achieving average 25% launch sales uplift, 150% ROI on influencer campaigns and optimizing $3M+ annual budgets to reduce CPA by 22%.

Go To Market Influencer Marketing Performance Marketing Team Leadership Market Research ROI Analysis

Strategic Partnerships Executive

Páramo Presenta

Apr 2019 - Sep 2020 (1 year 5 months)

Developed sponsorship strategies and coordinated 40+ brand activations, generating a 15% revenue uplift and 20% renewal growth while strengthening B2B relationships and client retention.

Sponsorship Strategies Partnership Management Market Research B2B Sales

Social Media & Content Manager

Cine Colombia

Sep 2018 - Apr 2019 (7 months)

Designed paid media and content strategies that achieved 5:1 ROAS, +200% organic reach growth, grew digital community by 30K+ followers and improved engagement and traffic through influencer partnerships.

Social Media Strategy Paid Media Content Creation Influencer Partnerships Reporting

Digital Content & Marketing Manager

Pilar Mode

Nov 2015 - Sep 2018 (2 years 10 months)

Led digital strategy for magazine and fashion brand, growing web traffic by 120%, online sales by 40%, community by 200% and improving newsletter open rates by 35% and conversions by 20%.

Digital Strategy Content Strategy Email Marketing Social Media Analytics Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Instituto Marangoni

Master of Arts, Luxury and Fashion Brand Management

2021 - 2023

Completed a Master’s degree in Luxury and Fashion Brand Management focusing on brand strategy, go-to-market planning, and luxury marketing execution.

Manchester Metropolitan University

Master of Arts, Luxury and Fashion Brand Management

2021 - 2023

Completed a Master’s in Luxury and Fashion Brand Management in partnership with Instituto Marangoni with emphasis on international brand management and retail strategy.