Open to opportunities

Lauramaría Soto De Los Ríos

@lauramarasotodelosro

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Results-driven Brand and Business Lead with expertise in relationship marketing.

Colombia

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What I'm looking for

I am seeking a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am a results-driven Brand and Business Lead with over 5 years of experience in relationship marketing, loyalty programs, and digital marketing. My expertise lies in executing end-to-end digital data-driven marketing campaigns that enhance customer engagement and drive revenue growth. I have a proven track record of leading cross-functional teams and managing complex client projects, ensuring that client goals are met through innovative marketing strategies.

Throughout my career, I have developed strong trust-based relationships with clients, serving as the main point of contact and ensuring consistent communication and satisfaction. My adaptability to remote work environments, coupled with my excellent communication and organizational skills, allows me to thrive in fast-paced settings. I hold a Master’s degree in Commercial Management and Digital Marketing, which equips me with both executional excellence and strategic vision.

Experience

Work history, roles, and key accomplishments

Current

Brand & Business Lead

Current

DDB Colombia - Multisponsor

Nov 2023 - Present (1 year 8 months)

Led cross-functional teams to deliver loyalty marketing campaigns, managing budgets and timelines to ensure successful project delivery. Developed strong client relationships, serving as the main point of contact, identifying opportunities and driving new business development. Directed the development and execution of end-to-end data-driven digital marketing strategies.

Relationship Marketing Cross Functional Team Management Client Relationship Management Budget Management Project Management Data Driven Marketing CRM Digital Marketing Content Strategy

Account Executive PM

DDB COLOMBIA

Aug 2018 - Sep 2022 (4 years 1 month)

Lead the development and execution of end-to-end data-driven digital marketing strategies, involving planning, CRM tools, customer lifecycle, segmentation, personalization, web development, creativity and partnership, leading to retention and revenue growth.

Communication Skills Project Management CRM Management Remote Team Management Remote Collaboration Relationship Management Team Leadership Fast Paced Environment Organizational Skills

Education

Degrees, certifications, and relevant coursework

Universidad Nebrija

Master's Degree, Commercial Management and Digital Marketing

2022 - 2023

Completed a Master's program focusing on commercial management principles and digital marketing strategies. Studied advanced topics in marketing, sales, and digital channels.

Universidad de La Sabana

Bachelor, Social Communication and Journalism

2013 - 2018

Pursued a Bachelor's degree in Social Communication and Journalism. Gained knowledge in communication theories, media practices, and journalistic principles.

Universidad de La Sabana

Diploma, Strategic Management in Communication and Marketing

2017 - 2017

Completed a Diploma program focused on Strategic Management in Communication and Marketing. Developed skills in strategic planning and execution within the communication and marketing domains.