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Heidy Moreno

@heidymoreno

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Strategic leader in digital marketing and brand management.

Colombia

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What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive brand growth and enhance consumer experiences.

I am a strategic leader with extensive experience in digital marketing, brand management, and customer service within the consumer goods sector. My expertise lies in planning, executing, and optimizing digital campaigns, focusing on consumer engagement, e-commerce, and data analytics to drive brand growth.

In my recent role as a Senior Account Executive at Essential Health J&J LATAM North Owak SAS, I designed and executed digital strategies for the JOHNSON'S® Latin America brand, ensuring alignment with business objectives. I have a proven track record of developing strategic proposals that enhance brand recognition and implementing influencer marketing strategies that strengthen audience connections.

Throughout my career, I have managed budgets, coordinated large-scale events, and optimized online stores to maximize sales conversion. My analytical skills have enabled me to monitor campaign performance in real-time, ensuring data-driven decision-making that contributes to successful product launches and improved consumer experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Executive

Current

Essential Health J&J LATAM North Owak SAS

Jul 2022 - Present (2 years 10 months)

Designed and executed digital strategies for the JOHNSON'S® Latin America brand, ensuring alignment with business objectives and brand growth. Monitored digital campaign KPIs, developed strategic proposals, and managed client requirements while optimizing budgets and resources.

Digital Marketing Campaign Management KPI Analysis Influencer Marketing Budget Management Proposals Data Driven Decision Making

Marketing Analyst

Manitoba

Feb 2021 - Jul 2022 (1 year 5 months)

Led digital strategies for social media and e-commerce, optimizing the online store via Shopify. Developed influencer strategies, coordinated BTL events, and managed retail activations to enhance brand visibility and consumer experience.

Shopify Social Media Strategy Influencer Marketing Customer Experience Event Coordination

Shopper Marketing Analyst

Johnson & Johnson

Aug 2020 - Feb 2021 (6 months)

Managed orders in SAP, prepared reports for strategic decision-making, and developed sales projections. Assisted in planning commercial campaigns and monitored budgets while enhancing digital strategies for the sales force.

SAP Budget Management Digital Strategy Data Analysis Market Trends Client Management

Trainee Assistant

Johnson & Johnson

Sep 2019 - Aug 2020 (11 months)

Assisted in the Direct to Consumer Channel, gaining experience in marketing strategies and operations. Supported various projects and contributed to team objectives.

Marketing Support Team Collaboration Consumer Insights Data Management Communication Skills Strategic Planning Brand Awareness Problem Solving Learning Agility

Digital Analyst

Owak S.A.S

Sep 2018 - Jul 2019 (10 months)

Focused on digital marketing strategies, analyzing data to enhance online presence and consumer engagement. Collaborated with teams to optimize digital campaigns and improve brand visibility.

Digital Marketing Data Analysis Campaign Optimization Team Collaboration Online Presence Market Research Problem Solving

Demand Generation Analyst

Harinera del Valle

Jan 2018 - May 2018 (4 months)

Analyzed market demand and developed strategies to generate leads and enhance sales performance. Collaborated with sales teams to align marketing efforts with business goals.

Demand Generation Market Analysis Sales Strategy Lead Generation Collaboration Data Driven Marketing Strategic Planning Performance Metrics Business Development

Education

Degrees, certifications, and relevant coursework

Universidad Icesi

Bachelor's Degree, International Marketing and Advertising

2014 - 2018

Graduated with a focus on International Marketing and Advertising, gaining comprehensive knowledge in digital marketing strategies, brand management, and consumer engagement.