Open to opportunities

OSCAR EDINSON MORA CERON

@oscaredinsonmoracero

Message

Soy gerente de mercadeo experto en desarrollo de marcas, go-to-market y trade marketing en FMCG.

Colombia

Message

What I'm looking for

Busco liderar equipos de marketing en empresas FMCG o retail que valoren innovación y crecimiento de portafolio, con foco en go‑to‑market y datos. Disponible para viajar y relocalización.

Soy gerente de mercadeo con sólida experiencia en compañías multilatinas y multinacionales del sector FMCG y retail, especializado en desarrollo de marcas propias, go-to-market y trade marketing omnicanal.

He liderado proyectos que lograron un crecimiento compuesto anual del 13% en ventas, un aumento del 50% en generación de leads digitales y el lanzamiento estratégico de CREMAGIC como gerente de marca y PMO; además desarrollé portafolios exclusivos para aliados regionales.

Trabajo con metodologías PMO e insights de shopper (Nielsen, Kantar, Dunnhumby) y utilizo herramientas analíticas como Power BI y Google Analytics; busco oportunidades para impulsar crecimiento, innovación de portafolio y liderazgo cross‑functional.

Experience

Work history, roles, and key accomplishments

Gerente Mercadeo

Simoiz S.A

Jun 2021 - Jun 2025 (4 years)

Led brand strengthening for BINNER, delivering a 13% compound annual sales growth and a 50% increase in leads over two years; launched product innovations and expanded penetration into pet and neighborhood store segments. Managed CREMAGIC go-to-market and PMO functions to enable projected double-digit sales growth and market share gains.

Brand Strategy Go To Market Product Development Digital Marketing PMO Revenue Management

Líder de Marca

Simoniz S.A

Aug 2020 - May 2021 (9 months)

Implemented the Simoniz brand roadmap across channels, driving double-digit growth in mats and accessories and improving category profitability through portfolio optimization. Structured channel-specific portfolios and trade marketing plans that increased sell-out in retail.

Brand Management Portfolio Strategy Channel Marketing Product Roadmapping Pricing Retail Execution

Category Manager

Simoniz S.A

Jul 2018 - Jul 2019 (1 year)

Built category decision trees and strategic plans that increased share of shelf and sell-out by 20% in automotive cleaning; led market studies to inform product innovation and portfolio optimization. Improved category profitability through pricing and assortment decisions.

Category Management Pricing Strategy Market Research Shelf Management

Desarrollador y Category Manager

Grupo Éxito

Jan 2012 - Jun 2018 (6 years 5 months)

Recovered Nielsen market share for paper and disposables in 2014 and increased GMROI by 1 point through category management and supplier negotiations. Implemented shopper analytics (Dunnhumby) to raise customer frequency and ticket in the homecare category.

Category Management GMROI Pricing

Trade Marketing - Alimentos

Grupo Éxito

Aug 2009 - Dec 2011 (2 years 4 months)

Designed and executed promotional strategies and major seasonal campaigns across Grupo Éxito formats, meeting sell-out targets and managing supplier PAC to secure commercial agreements. Launched differentiated in-store activations that supported event performance.

Promotions And Campaigns CRM Supplier Management Merchandising Campaign Management

Comprador y Desarrollador de Farmacias

Carulla Vievro S.A.

Mar 2007 - Jul 2009 (2 years 4 months)

Led expansion of Carulla Vivero pharmacies to 95 stores nationwide and managed P&L and supplier agreements to meet EBITDA and profitability targets. Optimized working capital and ensured compliance with commercial agreements in 2008–2009.

Procurement P&L management Working Capital Contract Management