Open to opportunities

Lina Osorio

@linaosorio

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Marketing manager specializing in brand strategy, experiential marketing, and loyalty programs.

Colombia

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What I'm looking for

I seek a leadership marketing role where I can design integrated brand and loyalty strategies, lead teams, build partnerships, and drive measurable growth in a collaborative, growth-oriented company.

I am a marketing leader with a Master’s in Marketing and Commercial Management and extensive experience leading marketing, communications, events, partnerships, trade marketing, and loyalty programs across multinational companies. I combine creativity with analytical rigor to build impactful brand experiences that drive measurable business results.

At Pércimon I led 360° campaigns and experiential events that increased sales by 30% and improved digital KPIs by 60% in 2025; at Avon I strengthened loyalty by 15% through CRM and segmented incentive programs. I have a proven track record in partnership development with brands such as Stanley, Nespresso, Adidas, Natif, and Bahiamaria, and in optimizing budgets and agency performance to maximize ROI.

I lead cross-functional teams with a collaborative style, focusing on strategy execution, performance measurement, and customer-centric initiatives that boost retention, engagement, and brand visibility. I seek roles where I can scale loyalty programs, experiential marketing, and integrated brand strategies to deliver sustained growth.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Pércimon

Jan 2024 - Oct 2025 (1 year 9 months)

Led the marketing department, executing 360° digital and offline strategies, events, partnerships and agency management that drove a 30% increase in sales and 60% improvement in key digital KPIs by 2025.

Brand Strategy Digital Marketing Event Management Partnerships CRM Media Planning Budgeting Agency Management

Senior Marketing Analyst

Avon Colombia

Apr 2021 - Jul 2023 (2 years 3 months)

Oversaw incentives, segmented communications and strategic partnerships for B2B sales representatives, improving retention by 15% and increasing repeat sales by 10%.

Loyalty Programs CRM Incentives Partnership Management Campaign Management Data Analysis Supplier Management

Marketing Coordinator

Natura Cosméticos

Apr 2018 - Mar 2020 (1 year 11 months)

Led relationship marketing, loyalty and training projects for B2B clients, increasing satisfaction index by 40% and achieving 80% product trial for the Natura Lumina launch.

Relationship Marketing Loyalty Programs Product Launches Training Programs PR Influencer Marketing Trade Marketing

Brand Engagement Executive

Philip Morris International

Jan 2016 - Oct 2017 (1 year 9 months)

Managed BTL activations, consumer events and on-premise negotiations, increasing SOM by 0.6% and optimizing marketing budget by 40% through consumer-journey–focused activations.

BTL Activations Trade Marketing Consumer Insights Event Execution On Premise Negotiations POS Visibility

Trade Marketing Executive

Philip Morris International

Oct 2014 - Jan 2016 (1 year 3 months)

Managed brand positioning in trade channels for Bogotá, improving inventory rotation and in-store visibility to increase sales by 12% and boost customer loyalty by 10%.

Trade Marketing Retail Execution Inventory Management Sales Growth Merchandising