Open to opportunities

Andrea Parra

@andreacortes

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Experienced marketing professional

Colombia

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What I'm looking for

I am seeking a role that allows me to leverage my marketing expertise in a dynamic environment, focusing on innovative strategies and measurable outcomes.

I am a Marketing and Administration professional with over 8 years of experience in leading branding strategies and optimizing CRM processes for both B2B and B2C companies. My career has been marked by a proven track record of implementing innovative marketing campaigns that have significantly improved customer engagement and profitability. Notably, I achieved a 35% increase in engagement rates and over 50% in click-through rates through targeted email marketing strategies, particularly in the Texas and California markets.

My expertise extends to developing content and inbound marketing campaigns tailored for insurance professionals, which has enhanced B2B relationships and market presence. I have successfully improved CRM processes using digital tools, resulting in a 40% increase in information collection efficiency. Additionally, my efforts in boosting the company's social media presence led to a 20% increase in brand recognition, showcasing my commitment to delivering measurable results.

Experience

Work history, roles, and key accomplishments

Marketing Representative

Nativo Inc

Jan 2024 - Feb 2024 (1 month)

Marketing professional with over 8 years of experience in leading branding strategies and optimizing CRM processes. Achieved a 35% increase in engagement through innovative email marketing campaigns and improved CRM efficiency by 40%. Proficient in digital marketing tools and committed to delivering measurable results.

Email Marketing CRM Digital Marketing Canva Mailchimp Apollo Content Development B2B Marketing Engagement Market Analysis

Admin and Marketing Coordinator

Fundación Cafam Daco Restaurant

Jan 2017 - Jan 2023 (6 years)

Supported the development of marketing and brand strategies, conducted market analyses, and managed vendor relationships. Enhanced the company's social media presence, resulting in a 20% boost in brand recognition. Gained experience in design programs like Canva and Illustrator.

Marketing Strategy Social Media Management Vendor Relations Market Analysis Canva Illustrator Brand Development Customer Service Project Management Competitive Analysis

Business Consultant

Comercial Chamber of Bogotá

Apr 2006 - Aug 2006 (4 months)

Provided consulting services to businesses, focusing on client management and sales strategies. Conducted competitor analyses to identify market trends and opportunities, contributing to improved business performance.

Business Consulting Client Management Sales Strategies Market Trends Competitive Analysis Customer Service Relationship Management Strategic Planning

Education

Degrees, certifications, and relevant coursework

University Fundation Cafam

Coordinator, Marketing

2016 - 2023

Activities and societies: Supported the development of marketing and brand strategies. Learned to use design programs like Canva, Illustrator, and Geneally.

Strategic Management Admin and Marketing Coordinator.