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Andrea Parra

@andreacortes

Marketing and Customer Success Operations professional focused on structuring processes, improving workflows, and driving better customer outcomes.

Colombia

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What I'm looking for

Seeking a Customer Success Operations, Marketing Ops, or B2B customer-focused role to bring structure, optimize workflows, and support the customer lifecycle. I specialize in scaling operations and elevating client experiences, ready to drive efficiency while growing into expanded strategic responsibilities.

With over 15 years of experience in business operations and B2B marketing, my career has been defined by a natural ability to bridge the gap between strategy and execution—transforming legacy systems into scalable digital workflows. I focus on identifying inefficiencies and turning them into simple, practical processes that improve execution and customer outcomes.

I build order where there is chaos. I specialize in transforming complex or fragmented data environments into high-efficiency systems, ensuring Customer Success teams can scale without losing impact.

Top Operational Milestones:

Digital Transformation: Designed and implemented a first-ever digital client management system, migrating legacy files to a cloud database and reducing information retrieval time by 80%.
Performance & Segmentation: Re-engineered a 25k+ contact database by role and geography, lifting email open rates from 4% to 45% and CTR by 30%.
High-Value Portfolio Management: Directed operations for portfolios with cases exceeding $4M each, designing the KPI indicators that sustained a 70% average recovery rate.
Market Expansion: Achieved 15% penetration in new US markets (CA/TX) through targeted outreach and the co-design of scalable virtual service models.

Experience

Work history, roles, and key accomplishments

Virtual Assistant Marketing & Operations

OrangeUp

Mar 2025 - Aug 2025 (5 months)

Onboarding & Project Structure: Designed client onboarding workflows and project tracking structures in Asana; integrated AI documentation tools (ChatGPT, Otter.ai, Loom) to improve delivery continuity across multiple clients. Remote operation.

Asana Lemlist Apollo.Io Otter.ai Loom Slack ChatGpt Gemini Project Management

Marketing Representative

Nativo Inc

Mar 2024 - Nov 2024 (8 months)

Led CRM operations, segmentation, and lifecycle email strategy for a US-based company. Structured a 25K+ contact database and improved targeting, increasing open rates from 4% to 45% and CTR by 30%. Drove MarTech migration (Mailchimp to GetResponse) and improved workflows across marketing and operations.

Teamwork Email Marketing CRM Digital Marketing Canva Mailchimp Apollo Content Development B2B Marketing Engagement Market Analysis Apollo.Io LinkedIn Microsoft Office Microsoft Teams

Admin and Marketing Coordinator

Daco Restaurant

Feb 2017 - Dec 2023 (6 years 10 months)

Led operations for a food service business. Built operational infrastructure from scratch, including SOPs, onboarding, customer journey, and vendor processes. Managed payroll, payments, and P&L with zero delays. Designed customer experience systems and trained staff, improving service consistency and customer retention.

Marketing Strategy Social Media Management Vendor Relations Market Analysis Canva Brand Development Customer Service Project Management Competitive Analysis

Executive Assitant

Litiscol S.A.S.

Dec 2004 - Mar 2016 (11 years 3 months)

Managed CEO priorities, independent decisions, and closed new accounts in IP. Implemented a digital client system (paper-to-cloud), reducing retrieval time by 80%. Directed insurance recovery, supervising 130+ cases annually with a 70% recovery rate. Built relationships with directors at AXA, Mapfre, La Previsora, and La Equidad, optimizing SOPs and stakeholder alignment.

Optimization Operations Management Digital Transformation Portfolio Management Negotiation Account Management Intellectual Property Collections Management Client Services

Business Advisor Consultative Management

Suramericana Insurance Company

Feb 2013 - Jul 2014 (1 year 5 months)

Managed full customer lifecycle in Salesforce, from prospecting to follow-up, maintaining a clean, structured pipeline with no documentation gaps. Applied and improved a Risk Mapping methodology to simplify client communication. Trained new team members, with enhancements adopted informally across the team.

Business Consulting Client Management Market Trends Competitive Analysis Customer Service Relationship Management Strategic Planning Sales Strategy Apollo.Io LinkedIn

Education

Degrees, certifications, and relevant coursework

Zapier Academy

Jumstart, Basic and Intermediate Zap, Automation

2026 - 2026

Activities and societies: Workflow automation and integrations with other tools.

Learned to automate and optimize workflows using Zapier, connecting tools and improving data flow across the customer lifecycle. Focused on reducing manual work and building efficient, scalable processes.

Hubspot Academy

Inbound Marketing, Marketing

2025 - 2025

Activities and societies: Knowledge and application of inbound marketing techniques for content creation, social promotion, lead conversion and nurturing, and customer marketing.

University Fundation Cafam

Coordinator, Marketing

2016 - 2016

Activities and societies: Supported the development of marketing and brand strategies. Learned to use design programs like Canva, Illustrator, and Geneally.

Strategic Management Admin and Marketing Coordinator.