Open to opportunities

Dallin Porter

@dallinporter

Message

Brand leader driving data-informed GTM, content, and demand generation.

Canada

Message

What I'm looking for

I seek senior marketing or brand leadership roles where I can drive category leadership, product adoption, and revenue through data-informed storytelling, experimentation, and scalable brand-to-revenue systems.

I am a brand and marketing leader with 8+ years building GTM strategy, integrated communications, and repeatable brand-to-revenue playbooks for SaaS, fintech, and B2B businesses. I unify narrative, scale multichannel programs, and deliver measurable lift in engagement, recognition, and MQLs.

I have led global marketing and brand teams across product launches, visual and verbal identity systems, content calendars, and cross-functional creative execution—driving results like +58% owned-channel engagement, +40% unaided recognition, and +35% MQLs while lowering CAC.

I prioritize data-informed storytelling, rigorous experimentation, and operational discipline—building governance, KPI alignment, and modular programs that improve efficiency, reduce production timelines, and accelerate adoption for new products and services.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand

Current

Fullsteam

Sep 2025 - Present (5 months)

Lead brand and content strategy to unify visual and verbal identity across business units, increasing owned-channel engagement by 58% and improving reach and efficiency by 39%.

Brand Strategy Content Strategy Earned Media Creative Direction

Head of Marketing & Brand

Silverware POS

May 2024 - Sep 2025 (1 year 4 months)

Led global marketing across 35 countries and GTM for SilverwarePay, increasing unaided brand recognition by 40%, raising MQLs by 35% and lowering CAC by 20%.

GTM Strategy Demand Generation Brand Refresh Analytics Product Marketing

Marketing Director

Galactic Fed

Nov 2021 - Apr 2024 (2 years 5 months)

Directed executive marketing strategy and org design, built a 25+ freelancer bench, delivered 100+ first-page articles and increased site sessions by 25% while improving CVR through UX optimizations.

Content Marketing Org Design SEO Performance Marketing

Communications Manager

Galactic Fed

Mar 2020 - Nov 2021 (1 year 8 months)

Led a 20-person content and comms team, implemented editorial governance improving on-time delivery by 23%, and launched integrated messaging with content ROI tracking and A/B testing.

Team Leadership A B Testing performance reporting Integrated Campaigns

Global Communications Manager

ILSC Education Group

Jul 2019 - Mar 2020 (8 months)

Directed integrated communications for schools and colleges, launched MyILSC app GTM and events for 1,000+ attendees while optimizing costs and increasing qualified applications through scholarship campaigns.

Integrated Communications GTM Event Management Messaging Campaign Analysis

Global Communications Coordinator

ILSC Education Group

Apr 2017 - Jul 2019 (2 years 3 months)

Coordinated regional teams to align global social content and brand voice, built editorial calendars that increased lead volume and created reporting cadence for faster course-corrections.

Social Media Strategy Reporting Campaign Analysis

Content Manager

Indochino

Mar 2017 - Apr 2018 (1 year 1 month)

Led seasonal content strategy that increased engagement by 20% and improved CTR, launched video and blog series to grow organic sessions and watch time, and implemented KPI dashboards for content ROI.

Content Strategy Video Production KPIs Cross Functional Collaboration SEO Campaign Planning