Open to opportunities

Mabel Ugwu

@mabelugwu

Marketing and communications leader driving integrated, data-driven campaigns that boost brand visibility and conversions.

Canada

Message

What I'm looking for

I seek a senior marketing role where I can lead integrated brand and product campaigns, drive measurable growth, and build data-informed, creative strategies within collaborative teams.

I am a Marketing and Communications Manager with 8+ years leading 360° integrated marketing across finance, fintech, and technology sectors, translating strategy into measurable campaign impact.

I've led brand transformations, launched nationwide integrated campaigns, and driven product go-to-market strategies that delivered double-digit increases in policy uptake, digital conversions, and brand recall.

I blend storytelling, partnership development, and data-driven execution using tools like HubSpot, Airtable, Asana, Meta Business Suite, and Adobe Creative Suite to optimize ROI and strengthen brand and ESG reputation.

Experience

Work history, roles, and key accomplishments

Current

Communications & Marketing Manager

Current

emPLE Insurance

Sep 2024 - Present (1 year 4 months)

Led brand transformation from Old Mutual to emPLE and launched the first 360° nationwide marketing campaign, achieving a 60% uplift in brand recall and 35% increase in digital quote requests within three months.

Integrated Marketing Brand Strategy Campaign Management Digital Marketing PR Data Driven Marketing HubSpot

Product Marketing Manager

Daydreams Marketing Agency

Feb 2022 - Aug 2024 (2 years 6 months)

Led end-to-end product marketing for Coronation and Access Bank clients, boosting digital conversions by 28% and driving a 25% increase in retail investor participation for fund campaigns.

Product Marketing Go To Market Digital Marketing CRM Stakeholder Management

Marketing Communications Specialist

Tangerine

Jan 2020 - Jan 2022 (2 years)

Drove digital content and GTM strategies that grew social accounts 120% and delivered campaigns generating 40M+ impressions, 32K clicks, and 25K app downloads in four weeks.

GTM Strategy Content Marketing Social Media Influencer Marketing Creative Direction PR Event Marketing

Associate Brand Manager

Bharti Airtel

Aug 2019 - Dec 2019 (4 months)

Co-managed nationwide launch of the 'Data Is Life' TV commercial, achieving 20M+ impressions, 5M+ video views, and contributing to 1.2M+ new data subscribers within three months.

Brand Management TV & OOH Campaigns Production Management Performance Tracking Budget Management