Looking for a job

Alexander Miranda

@alexandermiranda

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Corporate Communications and Marketing professional

Canada

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What I'm looking for

I’m looking for a communications role where I can lead brand-aligned messaging across channels, strengthen stakeholder engagement, and deliver measurable impact through content strategy, media relations, and clear governance—while coaching teams.

I design corporate communications strategies to increase brand awareness, support client relationships, and promote a positive image. Over fifteen years, I’ve built communication approaches that keep audiences informed, connected, and engaged—tailoring messaging for employees, C-Suite, clients, partners, government, and the community.

In PR consulting and in-house roles, I’ve advised senior leaders and led communications across internal and external channels. I develop communication processes, guidelines, and governance frameworks, nurture media relations, and create crisis prevention and management plans to protect corporate image and interests.

I’m most energized when strategy turns into measurable outcomes:

In four months, at McDonald’s Canada, I built DEI and alignment communications processes for franchise stakeholders, driving clearer engagement.

As a business advisor for startups, I led the content marketing strategy for a new transportation technology firm, increasing lead generation by 40% within six months. Developed thought leadership articles, whitepapers, and social media campaigns, improving conversion rates by 20% through targeted lead-nurturing initiatives.

At Fox Channels and National Geographic Channel, I managed internal communications during corporate restructuring, reducing employee turnover by 90% during the transition. Partnered with HR to maintain transparency through town halls and newsletters, achieving a 95% satisfaction rating in post-restructuring feedback surveys.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Adviser

Current

Global Startups

Sep 2022 - Present (3 years 9 months)

As a fractional manager, I helped develop internal and external communications strategies and tactics to improve brand positioning and audience engagement. Collaborated closely with HR teams, SMEs, and C-suite executives to define corporate policies, create communication collateral, and align all efforts with business and brand objectives.

Marketing Strategy Communications Strategy Customer Communications Strategy Content Creation Content Strategy Social Media Strategy Internal Communications Business Analysis Business Development Business Planning Business Strategy Business Plan Assessments Public Relations Event Management

Communications Consultant

McDonald's Restaurants Canada Limited

Aug 2025 - May 2026 (9 months)

Supporting the Strategic Alignment and DEI departments, I led the Inclusion communications strategy and drove stakeholder engagement with franchisees. I manage strategic communications across multiple channels and formats, partnering with the C-Suite and cross-functional teams to develop clear and consistent messaging and content that strengthened organizational alignment.

Stakeholder Engagement Strategic Communications Internal Alignment Corporate Governance Corporate Communications Event Management Diversity Equity And Inclusion Copywriting Direct Response Copywriting Diversity Action Plan Management

Marketing & Communications Manager

Canadian Centre for Diversity and Inclusion

Mar 2022 - Jun 2023 (1 year 3 months)

Spearheaded the development and execution of a comprehensive marketing and corporate communications strategy. Established a robust internal and external communications framework, employee onboarding, media relations plan, and content marketing initiatives focused on audience engagement, while overseeing the development and implementation of the new brand.

Corporate Communications Corporate Marketing Public Relations Public Relations Management Media Relations Diversity Equity And Inclusion Copywriting Corporate Branding Branding & Design Graphic Design Graphics APIs Press Release Writing Crisis Management

Marketing & Comms Programs Coordinator

Earth Day Canada

Jan 2019 - Mar 2020 (1 year 2 months)

Managed communications for Staples’ "Superpower Your School" and Kamik’s “Free Your Play” programs, overseeing nationwide strategies and media relations. Developed B2B marketing strategies to expand program reach and revenue growth. I supported partnerships with civic and community organizations through marketing content, brand awareness, social media engagement, presentations, & email marketing.