Dafina Lovelace

Led product strategy and development for various government agencies, focusing on user-informed outcome-based product roadmaps and associated team structures. Managed the launch of the Online Passport Renewal (OPR) 2.0, including cross-functional stakeholder engagement and defining business operating metrics. Developed and implemented a

Led the product development lifecycle and business operations of the Marketing Solutions platform, evolving the go-to-market strategy and managing P&L. Monitored key performance indicators like NPS score and customer retention, and launched three new products based on extensive voice of the customer (VoC) research. Managed a high-performing team of 22, focusing on talent assessment and skill devel

Provided consulting services to business owners, reviewing existing systems and processes to recommend and implement improvements for operational and business efficiencies. Developed digital marketing, client onboarding, and business development strategies for small businesses in health, wellness, and accounting industries. Guided teams through Agile rollouts of training programs and go-to-market

Directed major systems projects and led continuous improvement initiatives for the product team's operating model and cross-team collaboration. Established product launch and customer communication processes, ensuring C-level visibility into ROI, risk, and contingency plans. Oversaw platform usage metrics and managed technical and in-app user documentation.

Defined business transformation strategy and led go-to-market differentiated solution offerings, fostering community with customer service agents and third-party service teams. Led cross-brand, international tech consolidation of over 17 enterprise systems into a single cloud CRM (Salesforce). Acted as product owner and Scrum leader for a web development team, launching a web-based parts manual th

Defined the multi-year service contract product vision, strategy, and implementation plan for a B2B2C subscription business, growing it from $15M to $70M. Utilized research and Voice of the Customer (VoC) engagements to define and implement user-centric warranty product tiers and auto-renewal processes. Led an international team and third-party vendors through technology implementation for payment

Delivered digital modernization excellence by managing high-priority, sophisticated cross-functional work streams and leading transformational programs. Drove four post-M&A cloud CRM integrations, resulting in $1.6M annual savings. Led seven Kaizen events with cross-functional stakeholders, achieving 20% YoY growth through focused leading indicators.

Elevated the creative process for domestic teams and forged strong partnerships with account managers, customer service agents, and sales teams. Defined and drove all aspects of product go-to-market, customer engagement programs, and team training for top-three digital brands. Led a hypothesis-driven Voice of the Customer (VoC) study for 15,000 customers, rebranding and launching new product posit

Defined and deployed new Electronic Trading application features. Coordinated post-merger and acquisition technology integration.

Wrote and executed manual and automated test cases for front-end and back-end applications. Supported Electronic Trading systems.

Coded large, scalable, and highly reliable front-end and back-end applications. Developed systems for stock purchase and stock option allocation and reporting.

Obtained a Master of Business Administration from the University of Virginia, Darden School of Business. This advanced degree provided a strong foundation in business principles and strategic management.

Completed a Bachelor of Science in Computer Science at the City University of New York. This program focused on fundamental computer science concepts and programming.